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<p>Among his duties, Yasushi Tanaka (left) acts as a liaison between  Yokohama Tire Corp. and the home office in Japan. &ldquo;That helps quite a  bit,&rdquo; says Dan King (right).</p>
December 29, 2011

Part of the Grand Design  

Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, orange oil technology, Passenger Tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

December 21, 2011

Replace tire valve cores on the Volkswagen Eos  

On 2007-10 Volkswagen Eos vehicles, the tire pressure monitoring system (TPMS) utilizes air pressure sensors in the wheels. The sensors transmit radio data signals to the Central Locking and Antitheft System antennas.

Tags: Tire pressure monitoring systems, TPMS, Volkswagen, Volkswagen Eos

December 20, 2011

Turning training into trophies  

Last month, I challenged you as an owner or manager of an independent tire dealership to deal with the hardest part of the people-side of your business: implementing real change in your team’s behavior. How do you coach each employee to perform at a higher level where they tap into new insights and maximize talents — and then generate higher results?

Tags: Doug Trenary, SalesMind

December 20, 2011

Your own growth trap  

The broadly held definition of the difference between small business ownership and entrepreneurism boils down to a single word: “growth.” Increasing sales is not, by itself, growth.

Tags: Business Insight, Dealership Growth, Global Tire Expo, Roger McManus

<p>The Double Coin FT125 Super Wide is available in one size: 445/50R22.5.</p>
December 20, 2011

Double Coin doubles up  

Double Coin Holdings Ltd. and the China Manufacturers Alliance LLC (CMA) introduced their FT125 Super Wide low rolling resistant trailer position tire at the 2011 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev.

Tags: Double Coin Super Wide, EPA SmartWay, SmartWay

<p>The USDA&rsquo;s 2011 forecast of net farm income is the second highest inflation-adjusted value recorded since 1973.</p>
December 20, 2011

Farm tires: a bountiful year  Web-Only Article

It has been a good year to be a farmer. It also has been a good time to sell tires to them. According to the United States Department of Agriculture (USDA), net farm income is forecast to be up 31% at the end of 2011, to $103.6 billion, up $24.5 billion over 2010.

Tags: Alliance Tire, BKT, Del-Nat Corp., Farm tires, Specialty Tires of America, TBC Wholesale Group, USDA

<p>Fabien Bouquet, point S international operations director (left), signed  a franchise agreement with ITDG President and CEO Michael Cox at the  Specialty Equipment Market Association (SEMA) Show/Global Tire Expo.</p>
December 20, 2011

ITDG, point S enter master franchise agreement  

What began as a chance meeting at Autopromotec in 2008 has become a partnership between ITDG and point S.

Tags: Independent Tire Dealers Group, ITDG, point S

December 20, 2011

Broken records: 2011 SEMA Show wrap-up  

The numbers don’t lie. The 2011 Specialty Equipment Market Association (SEMA) Show was a huge success. A record 132,000 people attended the event, according to the Tire Industry Association (TIA), which sponsored the show’s Global Tire Expo section. There also were 61,000 buyers, also a record and close to 19% higher than last year.

Tags: ASA, CIMS, Cooper, Falken, Hercules, Landsail, Nexen, Nitto, Pirelli, R.L. Polk & Co., Schrader, SEMA Show, SEMA Show 2011, TIA, Vee Rubber

December 20, 2011

Tire prices to remain firm for the next several months  

I made my annual pilgrimage to the SEMA Show in November. With only a few exceptions, almost every tire dealer I spoke with said: a) business remains challenging, and b) they plan to buy very cautiously in the coming months.

Tags: Ludwig Report, Saul Ludwig

December 20, 2011

A time of heartfelt reflection  

As another year comes to an end, it seems only natural to reflect on the last 12 months. Reflection on past mistakes, like constructive criticism, is always good, in my opinion. At the very least, it allows past mistakes to become life lessons.

Tags: ARA, Bob Ulrich, Ed Wagner, Editorial, Jerry White

November 1, 2011

Are tire prices too high? I say yes  

With apologies to Bob Barker and Drew Carey, the Price is Wrong, not Right. I’m referring to consumer tire prices, which have been increasing rapidly, and regularly, for the last four years.

Tags: Bob Ulrich, Editorial, tire prices

Comments(12)

November 1, 2011

With gas prices down and driving levels up, expect increased tire demand  

This year has been characterized by soft retail demand, high tire prices forced by surging raw materials, poor fill rates early in the year and new leaders of North American operations at both Goodyear and Cooper Tire.

Tags: Ludwig, Ludwig Report, Saul Ludwig

<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports marketing, Toyo, Yokohama

<p>Goodyear delivers all the tires used at each NASCAR race to tracks every week during the race season. The specially designed Goodyear &ldquo;Support Our Troops&rdquo; tires shown above were used at the Daytona International Speedway at the July 3, 2010, Coke Zero 400 race.</p>
November 1, 2011

(Motor) sports marketing  Web-Only Article

Any NASCAR fan knows. What’s the official tire of NASCAR? Goodyear. And it will remain that way at least for the next five years. In October 2011, Goodyear and NASCAR signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.

Tags: Goodyear, Goodyear Tire & Rubber Co., NASCAR, Racing

November 1, 2011

Hot wheels, cool tires  

There are two kinds of people who buy high-performance wheels and tires. One is looking to improve the appearance of their vehicle, or to customize it so they can stand out in a crowd. The other is doing something that will enhance the performance of the vehicle.

Tags: Custom wheels, High performance tires, UHP tires, ultra-high performance tires, Wheels

November 1, 2011

Making customer service part of your brand  

It would be a gross exaggeration to say I’m an avid reader of anything outside the sports pages on the Web. For me to pick up a book and read it from cover to cover says a lot about the book, not to mention my interest on the subject.

Tags: Branding, Customer service, Kevin Rohlwing

November 1, 2011

Budgeting for success  

Hard to believe it’s fall already and time to think about your 2012 business budget. Or are you one of those tire dealers who doesn’t do budgets? Sadly, there are many dealers like that.

Tags: Budgets, Norm Gaither, Profitability

<p>For the next year, TIA President Larry Brandt will place an emphasis on education and training. &ldquo;Without trained employees, you cannot survive in the automotive service industry today.&rdquo;</p>
November 1, 2011

Larry Brandt: TIA must grow  

Larry Brandt is a man who believes in education. As a college student, Brandt unloaded tires at a Minnesota warehouse on his summer break. He broke into the tire business full time in 1979 as a wholesale tire and antifreeze broker. In 1985 he merged that company with Tires Plus and he became the vice president of wholesale for the five-store company.

Tags: Larry Brandt, TIA, Tire Industry Association

<p>Figure 1</p>
November 1, 2011

Special tools needed for the Audi Q7  

If a wheel sensor of the tire pressure monitoring system (TPMS) on the 2010 Audi Q7 senses a significant loss of air pressure in one or more tires, the sensor(s) sends signals (values) to the tire pressure monitoring antenna. The antenna transfers the values to the tire pressure control module.

Tags: Audi Q7, TPMS, TPMS Service

<p>The feel-felt-found sales technique shows you empathize with your customer.</p>
November 1, 2011

'I have to think about it'  

"I have to think about it” is only six words, but it says a lot — or not.

Tags: Sales and marketing, Sales counter, Wayne Williams

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