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“We’re not in the luxury item business,” says Billy Eordekian, president of 1-800EveryRim.com LLC, which sells used wheels to independent tire dealerships, body shops and other businesses throughout the country. “We sell a necessity.”
March 16, 2010

Rolling with the punches  

In a bad economy, when fewer car owners are exchanging their original equipment rims for shiny, new custom wheels, you would think a used wheel broker like Billy Eordekian would be hurting due to lack of inventory.

Tags: 1-800EveryRim.com, Wheels

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