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“Our strategy has been to have end users become more brand aware of Double Coin,” says Aaron Murphy, vice president of China Manufacturers Alliance LLC.
June 29, 2010

Brand on a mission  

Double Coin certainly is a brand on a mission. “We’ve become more focused on marketing products rather than just selling products,” says Aaron Murphy, vice president of China Manufacturers Alliance LLC, the U.S.-based subsidiary of Double Coin Holdings Ltd. “We’re not here to sell production. We’re here to sell a brand.”

Tags: Aaron Murphy, Commercial Tire Dealer, CTD, Double Coin

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