It’s no secret that fuel efficiency has been a top concern among trucking fleets for many years. However, up until recently, any effort by fleet owners to reduce fuel consumption and, in turn, their rigs’ greenhouse gas emissions, by running low rolling resistance tires on tractors and trailers was strictly voluntary.

Tags: Commercial Tire Dealer, CTD, SmartWay, Truck tires

Double Coin certainly is a brand on a mission. “We’ve become more focused on marketing products rather than just selling products,” says Aaron Murphy, vice president of China Manufacturers Alliance LLC, the U.S.-based subsidiary of Double Coin Holdings Ltd. “We’re not here to sell production. We’re here to sell a brand.”

Tags: Aaron Murphy, Commercial Tire Dealer, CTD, Double Coin