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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports marketing, Toyo, Yokohama

<p>Goodyear delivers all the tires used at each NASCAR race to tracks every week during the race season. The specially designed Goodyear &ldquo;Support Our Troops&rdquo; tires shown above were used at the Daytona International Speedway at the July 3, 2010, Coke Zero 400 race.</p>
November 1, 2011

(Motor) sports marketing  Web-Only Article

Any NASCAR fan knows. What’s the official tire of NASCAR? Goodyear. And it will remain that way at least for the next five years. In October 2011, Goodyear and NASCAR signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.

Tags: Goodyear, Goodyear Tire & Rubber Co., NASCAR, Racing

<p>Wingfoot Truck Care Centers, along with Bosselman Boss Truck Shops, are the first two members of Goodyear&rsquo;s new Uni-Maxx Truck Care network.</p>
August 29, 2011

Goodyear launches truck service network  

The Goodyear Tire & Rubber Co. has formed a new on-highway truck service network, Uni-Maxx Truck Care. Wingfoot Commercial Tire Systems LLC, a Goodyear subsidiary, and Boss Truck Shops Inc., a subsidiary of Bosselman Inc., are the network’s first two members, participating through their on-highway Wingfoot Truck Care Centers and Boss Shops locations.

Tags: commercial tire sales, Goodyear, Goodyear Tire & Rubber Co., Truck care

<p>Well-suited for construction applications, the Hankook Dynapro MT has a zigzag shoulder pattern that delivers good off-road traction.</p>
June 28, 2011

Heavy-duty LT tires  

As the cost of raw materials continues to rise, so do tire prices. Companies and individuals who need trucks to conduct business need to save revenue every way possible. One of those ways is by utilizing light trucks in commercial applications.

Tags: Apollo Vredestein, Continental, Cooper, Goodyear, GT Radial, Hankook, Michelin, Nexen, Toyo, Yokohama

<p>Double Coin&rsquo;s FT105 trailer tire is SmartWay-certified and designed for long mileage.</p>
June 28, 2011

Fuel-efficient truck tires  Web-Only Article

Low-rolling resistant tires are mandated on new trucks in California. And tire manufacturers are trying to keep up.

Tags: BFGoodrich, Bridgestone, Continental, Double Coin, Dunlop, Falken, Firestone, General, GITI Tire, Goodyear, GT Radials, Hankook, Kumho, Michelin, Roadmaster, Sailun, Sumitomo, Toyo, Truck tires

<p><span style="font-size: xx-small;"><span lang="EN"> <p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p> </span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

May 9, 2011

Taking the green initiative  Web-Only Article

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

Goodyear predicts winter tire sales in North America will reach close to 14 million units in 2010.
November 2, 2010

Winter 2010-2011: not as harsh  

Harsh best describes the 2009-2010 winter season in the United States. More than 60% of the country experienced below-normal, sometimes record-breaking cold temperatures.

Tags: Goodyear, Nitto, Uniroyal, Vredestein, Winter Tires

Joe Copeland, vice president of Goodyear Commercial Tire Systems, says fleets have responded enthusiastically to Goodyear’s fleetHQ program.
April 21, 2010

Full speed ahead  

The last 12 months have been eventful for Goodyear Tire & Rubber Co.’s retread business. The company signed some big-name retreaders — Texarkana, Texas-based Heintschel Tire & Service Inc. and Greensboro, N.C.-based Piedmont Truck Tires Inc. — and sold its Wingfoot OTR Retread Business to Purcell Tire & Rubber Co.

Tags: Goodyear, Joe Copeland, Retreading

Yokohama Tire Corp.’s MY627W will hit the market in June in size 315/80R22.5. It replaces the Yokohama Y773.
April 21, 2010

Let it roll  

The truck tire market might still be struggling, but you wouldn’t know it judging by the many new truck tires that were introduced during the first quarter.

Tags: Bridgestone, Goodyear, Hankook, Kumho, Tire Group International, Truck tires, Yokohama

Goodyear’s Double Eagle Nylon “Super-Cushion” was the 1948 version of the touring tire. Its size, 6.70-15, would sell as P215/70R15 today.
October 16, 2009

Museum gave Goodyear historical perspective  

The World of Rubber is now closed, and Charles Goodyear (at least his statue) has left the building.

Tags: Bob Ulrich, Goodyear

Comments(2)

"I think dealers are doing well," says tire industry analyst Saul Ludwig.
August 12, 2009

Mid-year report: 2009 starts poorly for the average tire dealer...  

In five months, 2009 will be history. Can we expect better results in the second half of the year than we experienced in the first half?

Tags: Bridgestone, CMA, Continental Tire, Cooper, Goodyear, Hankook, Michelin, Mid-year report, Saul Ludwig

Phil Nussbaum, president of Amarillo, Texas-based A to Z Tire & Battery Inc. (left) talks with Jim Mayfield, president of Del-Nat Tire Corp. during Del-Nat’s recent dealer meeting. “If you go back 25 years ago, you could go to one manufacturer that made 95% of what you needed,” says Nussbaum. It isn’t that easy today, he notes.
May 12, 2009

What does the future hold for private brands?  Web-Only Article

Goodyear Tire & Rubber Co.’s 2006 decision to discontinue production of certain private brand tires represented a seismic shift for a segment of the market that has traditionally enjoyed a high degree of supplier-customer consistency and predictability.

Tags: ACCC, ATD, Cooper, Flynn's Tire, Goodyear, Hercules, Private brand tires, SURE Tire, TBC Corp.

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

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