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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

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