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Online tire marketing offers your greatest return on investment. More than 16 million consumers used Google to research tires this past February alone.
May 14, 2010

Advertising, past and future  

There are consumers out there who are “in market” for a set of tires today, and there are consumers out there who are “out of market” with no interest in what you have to offer. I remember reading a report from one of the “Big Three” tire manufacturers a few years back that stated the following:

Tags: Business Insight, Internet, Mike Bruce, Selling online

April 21, 2010

Web site traffic breakdown  

You have worked hard and spent good money getting that online tire shopper to visit your Web site. But what does that Web traffic really look like? And what is your return on investment on that traffic?

Tags: Business Insight, Mike Bruce, Online tire store, Web site

November 4, 2009

Cultivating an online tire store  

Consumer shopping behavior is changing, as I am sure you have noticed. Consumers have found the Web a better, easier and faster way of shopping for your products.

Tags: Mike Bruce, Online tire sales

September 10, 2009

It's a game changer  

In the not too distant future, the online shopper will become the dominant force in the retail world. I could make a strong case that day is already here.

Tags: Internet, Mike Bruce, Online tire sales

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