One day, Eric Randa, our vice president of loss prevention, dropped off a three-page memo. I scanned it and called him back into my office. “Eric,” I said, “this is a great memo, but I need you to condense it and make it simpler.” In fact, I said, write every memo like it’s for the president of a company, someone who has to read a hundred memos a day and doesn’t have time to read two pages, let alone three.
Tags: Business insight, Public speaking, Tom Gegax