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“We don’t cut back on advertising,” says Rich Birsic, co-owner of Lakewood Firestone (pictured), on the west side of Cleveland, Ohio. The single-location dealership reaches out to current customers with thank-you notes and service reminders and targets new customers with direct mail pieces.
December 21, 2009

Five ways to beat the winter blahs  

In today’s economic environment, each month brings significant challenges to independent tire dealers. However, the holiday and post-holiday seasons remain two of the toughest periods of the year in terms of retail tire sales and automotive service revenue. Maybe now is the time to promote preventive maintenance.

Tags: Retail tire market, Winter blahs

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