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May 9, 2011

Telephone marketing in transition  

When the telephone rings at your store, the odds are better than two to one that your customer or prospect is using a cell phone or one of the newer “smartphones.” Today, there are more than 280 million mobile phones in use by about 80% of Americans, age 18 and above.

Tags: Business insight, Richard Morgan, Telemarketing, Telephone etiquette

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