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February 28, 2012

A Twittering tire dealer – you are kidding, right?  

Let’s be honest from the start. You do not care about Twitter. Despite all of those who promote the efficacy of “social media,” you sort of laugh at the idea of being Tweeted what someone did on their lunch hour. It is laughable, really.

Tags: Business insight, Roger McManus, Twitter

December 20, 2011

Your own growth trap  

The broadly held definition of the difference between small business ownership and entrepreneurism boils down to a single word: “growth.” Increasing sales is not, by itself, growth.

Tags: Business insight, Dealership Growth, Global Tire Expo, Roger McManus

August 29, 2011

Not just more business -- business when you need it!  

The one thing about advertising is that it is very hard to “aim.” Not the outgoing part, the incoming part.

Tags: Business insight, Mobile Marketing, Roger McManus

June 27, 2011

Remember that old business plan?  

Selling tires takes money. Unless you invested in your business out of personal savings or inherited the family business, there is a pretty good chance you developed and followed a business plan to get your tire business up and running.

Tags: Business insight, Business Plan, Roger McManus

May 9, 2011

True value  

Tire dealers who own apparently successful businesses often are taken aback when it is suggested to them that their businesses are “worthless.” A softer way to say it would be to split the word and say their businesses are “worth less” than they could be.

Tags: dealership value, Roger McManus

<p><em>Roger McManus, a new contributor to</em> Modern Tire Dealer<em>, writes about new profit center opportunities for tire dealers.</em></p>
May 3, 2011

New tire customers -- for free!  

I always loved the Yellow Pages. Even as a kid in Ohio, I would flip through the back section of the Cincinnati Bell Yellow Pages book and just wonder about how many different things people do with their lives.

Tags: online marketing, Roger McManus

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