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February 28, 2012

Women really are from Venus  

What percentage of your customers are women? Fifty percent? Eighty percent? More than 80%?

Tags: Bob Ulrich, Editorial, Selling to Women

August 29, 2011

Reaching the tech-savvy woman  

What are you doing in your business to attract the tech-savvy woman? Did you know, according to Delia Passi, CEO of womencertified.com, 80% of all car maintenance decisions are made or influenced by women?

Tags: Business insight, Selling to Women, Technology, Wayne Croswell

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