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Rob Oudshoorn, CEO of Vredestein Apollo, with the Wintrac Nextreme.
July 26, 2010

Low rolling resistance, high expectations  

Green tires and pending government regulations were a major part of the recently completed 26th International Reifen Trade Fair at Essen, Germany. Guests from 127 countries, 600 exhibitors from 42 countries, and more than 18,000 buyers attended the fair.

Tags: Conference, Convention, Green Tires, Reifen Trade Fair, TIA

“Consumers should use low rolling resistance as a tiebreaker when deciding on what to buy,” says The Tire Rack’s Matt Edmonds (pictured with two of the green tires that were displayed at the SEMA Show).
December 17, 2008

Part green, part improvement  

How fast is the green movement making an impact on the automotive aftermarket? If the large number of environmentally friendly products at this year’s SEMA Show is any indication, very quickly indeed.

Tags: 3M, ArvinMeritor, CAFE standards, Cooper, Green Tires, KYB, SEMA, The Tire Rack, Trax, Yokohama

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