People may be driving around on them longer and longer these days, but at some point, it’s certain that every driver in your city will buy a set of new tires — from someone. The market has become so competitive, however, that need alone does not guarantee customers will show up at your door with their wallets open.

Tags: Consumer viewpoint, Kymberli Hagelberg, Marketing, tire retailing

All economic indicators point to the fact that we are in a full-blown recession. Between billion-dollar government bail-outs of distressed banks, mortgage brokers and insurance companies; declining property values; massive layoffs at major corporations; bankruptcies; ever-escalating foreclosure rates; and nightly doses of media-propagated doom and gloom, reason for optimism seems to be in short supply.

Tags: tire, tire marketing, tire retailing, tires