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Even though light truck sales dropped substantially in 2008, dealers believe there are certain consumers who will always be into large pickup trucks. But how do you sell replacement tires to them?
March 25, 2009

Shrinking segment?  Web-Only Article

New light truck sales took a beating last year. A number of factors — most notably record high gas prices and the construction market crash — led to a whopping 24.6% unit decrease in that segment, according to WardsAuto.com. By comparison, light truck sales declined 2.5% from 2006 to 2007.

Tags: light truck tires, LT-metric tires, tires

February 19, 2009

Selling UHP tires in a tight economy  Web-Only Article

The inquiring minds at Modern Tire Dealer wanted to know how ultra-high performance (UHP) tire sales are faring in this economy. So they asked me to find out. What I’m hearing from a lot of dealers is, “People in my market don’t have the money to buy UHP tires.”

Tags: tires, UHP, ultra-high performance tires

February 19, 2009

Recession catches up with OTR tire market  

Attention, OTR tire dealers: Don’t expect the “same old” in 2009. A number of changes are taking place that will impact the market, starting with the mining industry, where activity is slowing down after several extremely robust years.

Tags: off-the-road tires, OTR, OTR tires, tire, tires

December 17, 2008

Bright ideas  Web-Only Article

All economic indicators point to the fact that we are in a full-blown recession. Between billion-dollar government bail-outs of distressed banks, mortgage brokers and insurance companies; declining property values; massive layoffs at major corporations; bankruptcies; ever-escalating foreclosure rates; and nightly doses of media-propagated doom and gloom, reason for optimism seems to be in short supply.

Tags: tire, tire marketing, tire retailing, tires

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