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<p>This Jeep features a six-inch lift kit and 37-inch tires. &ldquo;Off-road plus-sizing is bigger than high performance ever was,&rdquo; says Jason Williams, executive vice president of Jack Williams Tire Co.</p>
April 19, 2012

Is plus-sizing on life support, or worse?  

At the height of the tuner craze, plus-sizing was, well, crazy. Never mind the Honda Civics, the original car of preference; owners of Cadillac Escalades fitted with 265/70R17s might go Plus-Five to 275/45R22s.

Tags: High performance tires, Plus-sizing, UHP tires, ultra-high performance tires

<p>Our shopper ended up choosing the least expensive &ldquo;max performance summer tire&rdquo; on his list for his 2004 BMW M3.</p>
February 28, 2012

Your customer, the next generation  

How does your average Internet shopper shop for ultra-high performance tires? To find out, we asked someone who seemed to fit that description how he bought tires for his 2004 BMW M3.

Tags: Performance Tires, UHP tires, ultra-high performance tires

February 28, 2012

Internet marketing: Ultra-high performance tires  Web-Only Article

Locally, nationally or globally, the World Wide Web is becoming a necessary part of marketing and selling high performance tires. At the very least it can add to your bottom line.

Tags: High performance tires, Market share, Tire buying, ultra-high performance tires

November 1, 2011

Hot wheels, cool tires  

There are two kinds of people who buy high-performance wheels and tires. One is looking to improve the appearance of their vehicle, or to customize it so they can stand out in a crowd. The other is doing something that will enhance the performance of the vehicle.

Tags: Custom wheels, High performance tires, UHP tires, ultra-high performance tires, Wheels

February 19, 2009

Selling UHP tires in a tight economy  Web-Only Article

The inquiring minds at Modern Tire Dealer wanted to know how ultra-high performance (UHP) tire sales are faring in this economy. So they asked me to find out. What I’m hearing from a lot of dealers is, “People in my market don’t have the money to buy UHP tires.”

Tags: tires, UHP, ultra-high performance tires

February 19, 2009

Proper perspective  Web-Only Article

Ultra-high performance tire sizes are now the norm on many sport sedans, SUVs and crossover vehicles. Even luxury sedans come with UHP tires. o compete in this market, you must have high-quality equipment that can handle 22-inch and larger wheels and tires without damage or come-backs. Stiff sidewalls, hard treads and different drop centers all combine to make mounting and balancing them a challenge.

Tags: tire equipment, Tire Service, UHP, ultra-high performance tires

November 1, 2008

Street survivor  

Donnie Schilling has been selling tires for 20 years. He's never seen it this tough. By "it" he means the economy of Cleveland, Ohio, where he does business.

Tags: Performance Tires, UHP, ultra-high performance tires, Wheels

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