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“We don’t cut back on advertising,” says Rich Birsic, co-owner of Lakewood Firestone (pictured), on the west side of Cleveland, Ohio. The single-location dealership reaches out to current customers with thank-you notes and service reminders and targets new customers with direct mail pieces.
December 21, 2009

Five ways to beat the winter blahs  

In today’s economic environment, each month brings significant challenges to independent tire dealers. However, the holiday and post-holiday seasons remain two of the toughest periods of the year in terms of retail tire sales and automotive service revenue. Maybe now is the time to promote preventive maintenance.

Tags: Retail tire market, Winter blahs

November 5, 2009

Technology. Innovation. Expertise  

This special section sponsored by the Italian Trade Commission provides an up-close look at several companies that are at the vanguard of tire, retread and garage equipment technology.

Tags: Autopromotec, Italian Trade Commission

“Pricing is based on what we believe is the value of the product,” says Michelin North America CEO Dick Wilkerson. “Will stress (in the U.S.) market increase the value of the product? I’m not sure of that.”
November 4, 2009

Manufacturers refuse to choose  

Nearly all of the tire manufacturers outside of China were non-committal while the consumer tire import controversy played itself out. Many released statements, but they said little and refused to take sides, even after the final decision was announced.

Tags: Chinese tire imports, Cooper, International Trade Commission, Tarrifs, Toyo

November 4, 2009

Dealers react to tariff decision  

One dealer called it “bad for the United States.” Another dealer called it “anti-consumer.” Yet another said it was “politically motivated.”

Tags: Chinese tire imports, Tarrifs

John Zimmer, left, accepts payment for an oil change from Tiffany Bailey, who works downtown.
November 4, 2009

Road trip!  

Did you check the spare tire?” I asked the tire dealer. My wife’s 2007 Saturn Vue had undergone a “used vehicle inspection” in preparation for my trip from Akron, Ohio, to Sarasota, Fla., and back, and I was getting ready to pay the bill.

Tags: Bob Ulrich, Price clubs, Road trip!, Tire Sales

Comments(1)

Manufacturers such as Ferrari epitomize the cutting edge of tire/vehicle system integration.
November 4, 2009

The tire/vehicle system  

Tires play a vital role in vehicle operational safety. However, they have not always been viewed as products ripe for safety enhancements.

Tags: Jacques Bajer, Technology, tire/vehicle system

“Things seem to be stabilizing” in pickup truck/SUV sales, says Jonathan Lee, brand manager, Wrangler tires, Goodyear Tire & Rubber Co. “But I don’t think we’re ready to say the segment has rebounded to pre-$4-a-gallon levels.”
November 4, 2009

Condition: stable  

With apologies to Mark Twain, it appears that the rumors of the death of the large pickup truck/SUV market have been greatly exaggerated.

Tags: LT Tires, SUV tires

“With the steps we took late last year to reduce expenses and increase operating efficiencies, our operating budget ended last year in the black,” says Croswell.
November 4, 2009

Hail to the new TIA chief  

What do Pepsi, women’s clothes and lumber have in common with Wayne Croswell? All three products were produced or marketed by companies looking for a business software provider in the late 1970s, and Croswell wrote the software for them.

Tags: TIA, Wayne Croswell

November 4, 2009

Alignment updates  

Make it fast, make it accurate, make it work in my shop layout and help me make customers happy. Alignment equipment suppliers have heard your requests and have answered them with new features to fulfill your needs.

Tags: Alignment, Auto Service

November 4, 2009

Cultivating an online tire store  

Consumer shopping behavior is changing, as I am sure you have noticed. Consumers have found the Web a better, easier and faster way of shopping for your products.

Tags: Mike Bruce, Online tire sales

November 4, 2009

Mind-body balance  

Would you sit back and twiddle your thumbs while a competitor poached your customers and employees? Would you blow off network security until a vicious virus crashed your computer system?

Tags: Tom Gegax, Wellness

October 19, 2009

Online, on target  

For more than 50 years, tire retailers have relied on mass media such as newspapers, Yellow Pages, radio and television to reach customers. And it has worked — so well, in fact, that it managed to change media-user expectations.

October 19, 2009

Everybody's jumping on the BAN-wagon  

State by state, lead wheel weights are being targeted for elimination. Vermont, Maine and Washington already have enacted bills prohibiting their use. California and Iowa have pending legislation.

Tags: Going green, Lead-free wheel weights, Steel wheel weights, zinc wheel weights

October 16, 2009

How our world changed in five months  Web-Only Article

n 2000, Congress passed a China-specific addendum to the Trade Act of 1974. The statute, Section 421, gives domestic manufacturers a safeguard against an increase in Chinese imports that leads to a “market disruption.”

Tags: Chinese tire imports, Tarrifs

September 10, 2009

Covering your assets  

Timing is everything when dealing with insurance policies. First, you need to have insurance in place before you need it.

Tags: Insurance

September 10, 2009

Truth or consequences  

Sure enough, your mission statement is a thing to behold, with the potential to light up the world. But it isn’t the Mona Lisa. You can print it out in fancy fonts, frame it, and hang it. It’s still not a work of art unless it inspires you to embrace the art of working and living ethically.

Tags: Business insight, Tom Gegax

September 10, 2009

It's a game changer  

In the not too distant future, the online shopper will become the dominant force in the retail world. I could make a strong case that day is already here.

Tags: Internet, Mike Bruce, Online tire sales

“We would negotiate whatever our members needed,” says Bob Mirman (with his daughter, Stacy) of the new UTDA program group.
September 10, 2009

New twist on program groups  

One of the tire industry’s most prolific idea men, Bob Mirman, is putting a new spin on the traditional program group concept.

Tags: Bob Mirman, Program groups, United Tire Dealer's Association, UTDA

Scrutinize every capital expenditure and ask if you really need to make the purchase, advises Todd Sumerel, president of Bob Sumerel Tire Co. Inc.’s Commercial Tire Group.
August 12, 2009

25 more bright ideas from the top 100  Web-Only Article

In the December 2008 issue of Modern Tire Dealer, independent tire dealers offered 25 tips to help you survive the recession and position your dealership for greater success when the economy rebounds.

Comments(1)

"I think dealers are doing well," says tire industry analyst Saul Ludwig.
August 12, 2009

Mid-year report: 2009 starts poorly for the average tire dealer...  

In five months, 2009 will be history. Can we expect better results in the second half of the year than we experienced in the first half?

Tags: Bridgestone, CMA, Continental Tire, Cooper, Goodyear, Hankook, Michelin, Mid-year report, Saul Ludwig

 

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