Be Informed : Stay Current
Free Weekly Hotwire E-News

Features
RSS FEED
Search
Browse
SEARCH BY KEYWORD

SEARCH BY DATE RANGE  (optional)
From:
To:

41  -  60  of  723
<p>Wayne Croswell</p>
October 19, 2011

Top 10 reasons to automate your POS  

There are hundreds of reasons to automate your point-of-sale counters. Counting down from 10 to one, here are my all-time favorites.

Tags: Computer software, POS, Wayne Croswell

<p>Incorporating SalesMind principles in your dealership will allow you to take advantage of opportunities to increase tire and service sales.</p>
October 19, 2011

The keys to up-selling  

What an amazing month it’s been! I have been out in the field with a whole array of independent tire dealers looking at their businesses, meeting and training their store staffs, calling on customers (wholesale to retail), visiting commercial and truck shops while talking to real technicians about their challenges and opportunities, and having executive meetings with leadership teams.

Tags: Customer service, Doug Trenary, SalesMind

<p>Any customer with a tire-related comeback immediately gets placed at the top of his priority list, says Barry Steinberg, president of Direct Tire &amp; Auto Service. &ldquo;The first thing we do is to immediately ask to go on a road test with the customer.&rdquo; His company has designated personnel who are qualified to go on the test drive.</p>
October 18, 2011

Those dreaded comebacks  

You’re sitting on top of the world. Your shop is booked solid for the full day and business has been great. Nothing could possibly go wrong. Right?

Tags: comebacks, Customer relations, Customer service, MTD survey

<p>Perfect Equipment&rsquo;s zinc clip-on weights have a similar appearance and installation process as lead weights.</p>
September 28, 2011

Wheel weights: new choices  

What started as a ban in the European Union has become a movement in the U.S. It is a movement away from lead. Lead-free wheel weights are sweeping the U.S. marketplace, and manufacturers and dealers are taking a new look at this often-overlooked part of tire maintenance and service.

Tags: Going green, Lead-free wheel weights, Wheel weights

<p>A standard snap-in valve (left) next to a TPMS valve, which has a beveled base at the bottom of the threads and an air transfer stem.</p>
September 28, 2011

TPMS: the next generation  

They’re becoming a greater fact of life for tire dealers. Tire pressure monitoring systems (TPMS) have been required on all new vehicles under 10,000 pounds since 2007. But the technology was first required on 10% of vehicles in 2001. Now, some of those older sensors are reaching the end of their service life.

Tags: Tire pressure monitoring systems, TPMS

<p>The Hankook Optimo H426 is original equipment on the 2011 Ford Explorer, Hyundai Sonata, Kia Sportage and VW Passat.</p>
September 28, 2011

Touring tires: balancing consumer, OE demands  

Americans love to take a drive. Because the tires consumers travel on are important to the quality of the ride, there has been an increasing demand for what has become known as the touring tire.

September 28, 2011

What should you do when customer confidence is compromised?  

Gaining customer confidence is tough enough; re-gaining customer confidence is a whole different animal.

Tags: Counter intelligence, Customer relations, Customer service, Wayne Williams

<p>For success, your team should form strategies, operate efficiently and sharpen their sales skills.</p>
September 28, 2011

5 ways to better manage your team  

Last month, I challenged you, the owner or manager, to build the foundation of a sales culture. This environment requires change and having the right people in the right places.

Tags: Doug Trenary, Sales training, SalesMind

August 29, 2011

Touring tires: Low rolling luxury  Web-Only Article

Touring tires fit a unique category of consumer tires. While they combine a performance tire’s low-profile handling with a premium tire’s softer ride, they also have all-season capabilities. Because of this, they are often called performance touring tires.

Tags: Bridgestone, Continental, Cooper, Falken Tire Corp., Goodyear Tire & Rubber Co., TBC International, Touring tires

August 29, 2011

Weighing in on lead-free wheel weight legislation  

A lead-free movement is spreading across the country. Lead wheel weights are on the way out, and many tire dealers have been required to make the transition to lead-free.

Tags: Going green, Lead-free wheel weights, Wheel weights

<p>Figure 1</p>
August 29, 2011

2003 Mercedes SBC brake system  

They’re just brakes, right? I still remember the day some years ago when a customer came into the shop where I was working. He wanted to know why a warning message was displayed on the instrument cluster of his 2003 Mercedes E-class. The message indicated worn-out brake pads. Further inspection determined that a front and rear brake job was needed. The customer declined the work and took the car home.

Tags: Brakes, Identifix, NVH solutions

August 29, 2011

Has value lost its value?  

In last month’s article, the topic was Michelin tires, Bayer aspirin and Fiji water: How are these manufacturers able to charge a premium price for their products when other products of similar quality and benefits are available at substantially less money?

Tags: Counter intelligence, Wayne Williams

<p>Through Doug Trenary&rsquo;s book, &ldquo;The SalesMind,&rdquo; business owners and salesmen can strengthen their business relationships.</p>
August 29, 2011

Sales horsepower  

If you are an owner or manager, it’s no big secret: You want more sales. Faster sales. Less costly sales. All in a tight economy. If you are a store sales associate or commercial representative who makes outside sales calls, you’re always in search of strategies to close more business.

Tags: Business insight, Doug Trenary, Selling Skills

August 29, 2011

Not just more business -- business when you need it!  

The one thing about advertising is that it is very hard to “aim.” Not the outgoing part, the incoming part.

Tags: Business insight, Mobile Marketing, Roger McManus

August 29, 2011

Reaching the tech-savvy woman  

What are you doing in your business to attract the tech-savvy woman? Did you know, according to Delia Passi, CEO of womencertified.com, 80% of all car maintenance decisions are made or influenced by women?

Tags: Business insight, Selling to Women, Technology, Wayne Croswell

<p>"Growth from acquisitions will be accelerated," said Monro Muffler Brake CEO Robert Gross, after 1Q 2011 results.</p>
July 29, 2011

Tire Kingdom vs. Discount Tire  Web-Only Article

For the first time ever, an independent tire dealership has reached 800 stores. And there are two of them on The Modern Tire Dealer 100.

Tags: Discount Tire, Modern Tire Dealer 100, Monro Muffler Brake, MTD 100, The MTD 100, Tire Kingdom

July 29, 2011

Text message marketing: the next frontier  

You may already be involved in mobile or text message marketing, but I doubt it. If you are, congratulations, you are ahead of the curve! More likely you haven’t heard of this type of marketing yet. It doesn’t matter where you are on the spectrum. This article will help you learn what this new marketing phenomenon is, how to take advantage of it, and what positive impact it can have on your business.

Tags: Text Message Marketing, Wayne Croswell

Comments(1)

July 29, 2011

Information explosion!  

If there is one theme that runs through the articles I’ve written for Modern Tire Dealer over the past year, it is this: change.

Tags: Buying Habits, Counter intelligence, Margins, Wayne Williams

<p>This is the first exterior photo of Daniels Tire Service store #1 (pre-1939).</p>
June 28, 2011

Daniels Tire Service reaches a milestone  Web-Only Article

A 100-year-old business doesn't grow on rubber trees. In many cases, it takes a hard-working family to keep a business alive for that long.

Tags: Anniversary, Daniels Tire Service, John Daniels

<p>Slagle and Service Manager Gary Gyder go over a customer&rsquo;s paperwork in the service bays at S&amp;S Tire&rsquo;s Goodyear, Ariz., location.</p>
June 28, 2011

Oil changes keep customers in the pipeline  

There’s always more business to be had. Getting it requires a stronger offensive in a sputtering economy. An offensive strategy that makes the most of the humdrum oil change keeps customers in the pipeline for sales and services down the road.

Tags: Bob Slagle, Oli changes, Ross Blankenship, S&S Tire, State Street Tire

 

eNews

Hotwire

Receive the latest MTD eNews in your inbox!

Signup Sign up for our Enews and receive the latest news, trends, and product information right in your e-mail inbox. Join Today!

View the latest eNews:
Monday Edition  |  Thursday Edition  |  CTD Online  |  Auto Service

Subscribe Today!