Second time's a charm!

ob Mirman retired from selling tires in 1970. He's spent the last 37 years building his second dealership

By: Mike Manges

West Coast Tire & Service owner Bob Mirman and his daughter, Stacy.

It's not easy to build a new tire dealership from scratch. Bob Mirman has done it twice. He even came out of retirement to open one!

Mirman, 76, is the owner of West Coast Tire & Service, a single-store operation in Los Angeles, Calif.

West Coast Tire represents his second go-around as an independent tire dealer. In his previous career as a tire dealer, Mirman ran a company called American Tire Corp. that by the end of the 1960s was selling 8,000 tires a week through 55 retail stores and a wholesale operation that covered six states.

The tire industry has changed considerably since Mirman opened American Tire in the '50s. But his commitment to customer satisfaction has stayed the same.

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