Focus on the Industry
December 17, 2008
Despite production cutbacks...
Michelin committed to N.A. manufacturing
By: Mike Manges

“We’re adjusting our inventory levels” to meet demand, says Dick Wilkerson, chairman and president of Michelin North America Inc.
Despite the current economic climate and supply-and-demand imbalances that have forced various manufacturers to temporarily clip production, Michelin North America Inc. (MNA) remains committed to North American manufacturing, says MNA Chairman and President Dick Wilkerson. (Wilkerson replaced former MNA Chairman and President Jim Micali this past August when Micali retired.)
That doesn’t mean MNA is immune to the impact of reduced consumer tire demand. The tiremaker is in the middle of an eight-week production curtailment at three of its BFGoodrich plants that began on Nov. 1. “If the market is down, we have to take our manufacturing schedules down to meet market demand.” However, on a long-term basis, “we have not changed our focus on manufacturing in North America.”
There are several advantages to this strategy, he notes, including substantial cost savings. “Working capital goes up significantly when you go offshore because of increased inventory. You’re not able to respond quickly to the market. Plus, when you manufacture in the zone where you sell, you partially hedge currency fluctuations.”
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