No excuses!

Make the right training a priority

By: Paul Chizeck

Training in customer relations pays off every day.

There is a strong parallel between making sure your children get a college degree and providing an on-going training program for your employees.

Once the college graduate gets that piece of paper, the foundation has been laid for landing a better job, earning a higher salary and achieving greater overall happiness. The same things can be said about training — except the return on investment is more direct!

Earning a reputation for having employees who really know their stuff does so many things for your business. High caliber people will want to work for you because everyone wants to be associated with the best. The training you make available will help build a strong team that is self motivated, fresh and excited about their jobs. There’s not much doubt that if you have an average crew, they will get you average results. But if you have a great crew, you’ll get fantastic results.

Providing training isn’t all that different from many of your other business activities, such as buying the right equipment, having the appropriate insurance, hiring a good accountant, marketing your business and collecting your receivables. All of these are critical to a healthy bottom line, in the short term or the long term.

Stop making excuses. Two of the most common are, “I’m short-handed and I just can’t spare the guy today,” and, “If I train them, then they’ll just leave me anyway.”

I say you need to make training a priority. Plan ahead to make sure you have coverage while you are down a person.

You can’t predict the future. Sure, they may leave you after you’ve trained them. But they may not.

You can’t use that as an excuse for not continuing their education.

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Related Topics: Business insight, Customer relations, Paul Chizeck, Training

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