Keep the 'social' in social media

How to build your social media presence without scaring away customers

By: Mike Manges

Reese also says dealers should resist the urge to dismiss social media as a passing fad. He calls it “the future of how media will work. When you look at how people are relating to others, it’s through things like texting and social media.”

Depending on their experiences, customers will use social media platforms to either praise or trash your business, whether you’re involved in the “conversation” or not.

“When people go to buy tires they’re letting people know, ‘Hey, I’m at the tire store. These guys are good. You need to try them,’ or they’re saying, ‘I’ve been here for five hours. Don’t come here.’”    ■

TCS, Social Butterfly team up -- Companies will offer one-stop social media management

Tire Company Solutions (TCS) and Social Butterfly.Pro have entered into a collaborative agreement to produce what TCS officials are calling a “new brand of social media” Web sites for independent tire dealers (see www.socialbutterfly.pro).

The product will allow dealers to administer and manage their “entire Web media presence” from one place.“It has become obvious to us that the Web sites in use today fall short in (offering) the tools necessary to fully take advantage of their Internet presence,” says Shawn McKenzie, president of Social Butterfly.Pro. He believes access to social media “has flattened... any small business now can have a powerful presence on the Web.”

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Related Topics: Barry Reese, Social media, TCS, Tire Company Solutions

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