Focus on the Industry
July 26, 2010
Low rolling resistance, high expectations
The world was watching at the Reifen Trade Fair
By: Greg Smith
Rob Oudshoorn, CEO of Vredestein Apollo, with the Wintrac Nextreme.
Green tires and pending government regulations were a major part of the recently completed 26th International Reifen Trade Fair at Essen, Germany. Guests from 127 countries, 600 exhibitors from 42 countries, and more than 18,000 buyers attended the fair.
“Reifen was not only an ordering platform but also a worldwide contact exchange, which permitted a large number of international contacts and discussions in a time-efficient way,” said Frank Thorwirth, chairman and CEO of Messe Essen. “In each case, more than 60% of the exhibitors and visitors came from abroad.
“Our international presence and our worldwide marketing for the fair have led to even greater international attention, which has been reflected in the even greater internationality on the exhibitor side as well as on the visitor side.”
Peter Hulzer, executive chairman of event sponsor BRV (Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade), said the success of the fair was a sign of the emerging continuation of the upward economic trend around the world.
“After a difficult past year, the business climate has brightened up considerably. This upward trend has been confirmed at Reifen: The exhibitors registered a lot of incoming orders.
“At both national and international levels, the visitors were busy placing orders. I have never experienced such a good mood here. From Essen, very positive signals for our sector are being sent all over the world.”
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