Produce or lose

Double Coin increases manufacturing capacity in China

By: Bob Ulrich

The Shanghai plant can produce up to 2.8 million radial truck tires annually.

Fill rates are not overrated. That seemed to be the overriding attitude of not only executives from Double Coin Holdings Ltd., but also tire dealers in Shanghai, China, recently.

Double Coin is based in Shanghai. It has been promoting its namesake truck and small OTR tires aggressively in the United States for the last five years.

The company opened its second radial commercial tire plant in Rugao in 2005, and a third in Chong Qing in 2008. Two years ago, it announced plans to build large radial OTR tires at its Shanghai truck tire facility.

Double Coin’s replacement truck tire market share in the U.S. is 2%, according to Modern Tire Dealer statistics. It also has an original equipment contract.

In the off-the-road segment, it is field-testing giant OTR tires and agricultural tires on American soil.

To show some of its customers its production capability from the inside out, China Manufacturers Alliance LLC (CMA), Double Coin’s United States-based marketing arm, invited them to Shanghai to visit the Rugao and Shanghai facilities.

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Related Topics: China, Double Coin

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