To build a brand

Alliance has high hopes for Aeolus program

By: Mike Manges

“We have to continue to differentiate Aeolus from other import tires,” says John Hull, Alliance Tire U.S.A.’s national truck tire sales manager.

Long known for its specialty tire expertise, Alliance Tire U.S.A. has never enjoyed a medium truck tire product of its own in North America — until recently.

In late 2009, Alliance gained exclusive distribution rights to the Aeolus truck tire brand in the United States thanks to its acquisition of GPX International Tire Corp.’s assets.

GPX, which declared bankruptcy last year, had been administering the Aeolus program in the U.S. (Aeolus tires are manufactured in China by Aeolus Tyre Co. Ltd.)

“We think this gives us a unique opportunity,” says John Hull, Alliance’s national truck tire sales manager. Hull was tapped to direct Alliance’s Aeolus program two months ago. Before that, he served as vice president of sales and development for GITI Tire, which also sells Chinese-built medium truck tires.

Hull recently returned from a visit to Aeolus Tyre’s truck tire factory in China. The plant has a capacity of five million truck tires per year, he says.

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Related Topics: Aeolus, Alliance, Commercial Tire Dealer, Truck tires

comments

1. Carl | August 16, 2010 at 02:45PM
   Go get'em John.... I'm sure you will be highly successful! Good luck.

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