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Tag: Dealer meeting


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February 3, 2012

The economy, OE tires and Sears: final notes from the Goodyear Dealer Conference

<p>The company has had fun with the Goodyear logo in its ads.</p>

Following what appears to be a record year, Goodyear Tire & Rubber Co. held its 2012 Dealer Conference in Orlando, Fla., Jan. 29-31. I was on hand for all the new product announcements, plus some fleet HQ announcements.

Tags: Burt Brothers Tire, Dealer meeting, Fountain Tire, Goodyear Assurance, Jack Williams Tire, Nick Mitsos, OE tires, Ron Burt, Scott Rogers, Scott Williams, Sears, Tire Dealer of the Year, Wendel Burt

Author: Bob Ulrich | Posted @ Friday, February 3, 2012 8:46 AM | » Comments(0)

January 9, 2011

Kumho tells dealers more sports, less motorsports

The Kumho logo is featured court side at the Staples Center.

A change in marketing strategy is never an easy decision. Take Sears Holdings Corp., which runs nearly 850 Sears Auto Centers nationwide, for example.

Tags: Brand awareness, Dealer meeting, Ohio State Buckeyes, Rick Brennan, Sears Auto Centers, Sports Marketing

Author: Bob Ulrich | Posted @ Sunday, January 9, 2011 9:05 AM | » Comments(1)

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