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Tag: Formula One


1  -  3  of  3
March 20, 2012

Pirelli supplies more than 30,000 tires to its annual F1 effort

<p>The Malaysian Grand Prix knows how to show Pirelli love.</p>

The race for the 2012 FIA (Fédération Internationale de l'Automobile) Formula One World Championship has begun (with a pun)!

Tags: Austin, Texas, Formula One, Motorsports, Pirelli P Zero

Author: Bob Ulrich | Posted @ Tuesday, March 20, 2012 10:22 AM | » Comments(1)

December 15, 2011

What do cars and coffee tables have in common? Brembo

<p>"Anyone can do simple things, but only a few can handle difficult ones. We have to do the difficult ones." Emilio Bombassei</p>

I was taking a few minutes to clean my desk today, and ran across this coffee table book celebrating Brembo SpA's 50th birthday.

Tags: Alberto Bombassei, Brakes, Formula One, Undercar Service

Author: Bob Ulrich | Posted @ Thursday, December 15, 2011 12:39 PM | » Comments(0)

June 16, 2011

Formula One involvement adds to Pirelli's brand image

<p>Race fans know who supplies tires to Formua One.</p>

To Pirelli, image isn’t everything. It does, however, go hand-in-hand with its corporate strategy for the Pirelli brand.

Tags: Formula One, Marco Tronchetti Provera, Motorsports, Pirelli P Zero, Sports Marketing

Author: Bob Ulrich | Posted @ Thursday, June 16, 2011 7:13 AM | » Comments(0)

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