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Tag: Major League Baseball


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October 28, 2011

World Series game is a sign that sports marketing works for Dobbs Tire & Auto Centers

Well, what do you know. Bottom of the eigthh inning, one out, and St. Louis Cardinals outfielder Allen Craig at the plate. The Texas Rangers are leading the Cardinals 7-4 in the sixth game of the World Series, and Craig hits a home run to make it 7-5.

Tags: David Dobbs, Dobbs Tire & Auto Centers, Major League Baseball, Sports Marketing

Author: Bob Ulrich | Posted @ Friday, October 28, 2011 11:05 AM | » Comments(0)

September 15, 2011

Hankook sure knows how to maximize its sports marketing initiatives

<p>Left to right: Hankook execs J.R. Nottolini (regional director) and Soo Il Lee award the winning "key" to Teresa Holder and her husband, Roger, at Comerica Park.</p>

What is sports marketing's return on investment? A direct correlation between money spent and tires sold isn't easy to determine.

Tags: Calvin Pak, Major League Baseball, Soo Il Lee, Sports Marketing, Tire Barn Warehouse

Author: Bob Ulrich | Posted @ Thursday, September 15, 2011 6:22 PM | » Comments(0)

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