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Tag: Rick Brennan


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December 9, 2011

Kumho campaigns for more dealer interaction in 2012

Kumho Tire U.S.A. Inc. did not have a booth at the 2011 SEMA (Specialty Equipment Market Association) Show in November. That doesn't mean the company wasn't represented in Las Vegas.

Tags: 2011 SEMA Show, Megan Wentz, NBA, NFL, Olympics, Rick Brennan, Sports Marketing

Author: Bob Ulrich | Posted @ Friday, December 9, 2011 6:28 PM | » Comments(0)

January 9, 2011

Kumho tells dealers more sports, less motorsports

The Kumho logo is featured court side at the Staples Center.

A change in marketing strategy is never an easy decision. Take Sears Holdings Corp., which runs nearly 850 Sears Auto Centers nationwide, for example.

Tags: Brand awareness, Dealer meeting, Ohio State Buckeyes, Rick Brennan, Sears Auto Centers, Sports Marketing

Author: Bob Ulrich | Posted @ Sunday, January 9, 2011 9:05 AM | » Comments(1)

December 26, 2010

Marquee game doesn't live up to the eggnog for Kumho

Kumho Tire U.S.A. Inc. sure didn't get the exposure it wanted on Christmas Day.

Tags: Los Angeles Lakers, Miami Heat, Rick Brennan, Sports Marketing

Author: Bob Ulrich | Posted @ Sunday, December 26, 2010 9:16 AM | » Comments(0)

February 5, 2010

Learning about tires in L.A. L.A. land

Auto shows are not tire shows, or even tire industry shows. That does not mean you can't learn anything about tires by attending.

Tags: L.A. Auto Show, Rick Brennan, SEMA Show, UHP Tires

Author: Bob Ulrich | Posted @ Friday, February 5, 2010 12:30 PM | » Comments(0)

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