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Author Bio

Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Tag: Sales and marketing

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December 22, 2011

Want to move your business forward? Consider these 6 steps

Richard Morgan writes a monthly e-newsletter that I always find interesting. As a Certified Management Consultant (CMC) and president of Morgan Marketing Solutions Inc. in Dallas, Texas, he knows how to cut through the clutter and give strong business advice to tire dealers.

Tags: Morgan Marketing Solutions, Mountain View Tire, Nick Mitsos, Richard Morgan, Sales and marketing, Tire Dealer of the Year

Author: Bob Ulrich | Posted @ Thursday, December 22, 2011 1:04 PM | » Comments(0)

July 15, 2011

Walmart advertises household products, but not tires

Walmart Stores Inc. is always adapting its business model in an attempt to increase its sales, profitability and stock price.

Tags: Akron Beacon Journal, Newspaper advertising, Sales and marketing, Walmart

Author: Bob Ulrich | Posted @ Friday, July 15, 2011 5:53 PM | » Comments(0)

October 1, 2010

How to sell, part two: five more timeless selling resolutions

Thinking back, Bernie Kovach reminds me a little of Don Draper, the fictional 1960s ad man played by Jon Hamm in AMC's "Mad Men." He could be demanding, charming, intimidating and a bit mysterious, all at the same time.

Tags: Bernie Kovach, Modern Tire Dealer, Sales and marketing

Author: Bob Ulrich | Posted @ Friday, October 1, 2010 9:22 AM | » Comments(4)

September 26, 2010

How to sell, part one: eight practical suggestions for your 'salesmakers'

Sales numbers are objective. Sales techniques tend to be subjective -- that is why there are so many books written on how to sell.

Tags: Bernie Kovach, Modern Tire Dealer, Sales and marketing

Author: Bob Ulrich | Posted @ Sunday, September 26, 2010 9:36 AM | » Comments(4)

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Author Bio

Bob Ulrich

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