Editor
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.
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The Bridgestone Super Bowl XLVI halftime show is over. Or is it?
Author: Bob Ulrich | Posted @ Wednesday, February 8, 2012 10:41 AM | » Comments(1)
Kumho Tire U.S.A. Inc. did not have a booth at the 2011 SEMA (Specialty Equipment Market Association) Show in November. That doesn't mean the company wasn't represented in Las Vegas.
Author: Bob Ulrich | Posted @ Friday, December 9, 2011 6:28 PM | » Comments(0)
Well, what do you know. Bottom of the eigthh inning, one out, and St. Louis Cardinals outfielder Allen Craig at the plate. The Texas Rangers are leading the Cardinals 7-4 in the sixth game of the World Series, and Craig hits a home run to make it 7-5.
Author: Bob Ulrich | Posted @ Friday, October 28, 2011 11:05 AM | » Comments(0)
What is sports marketing's return on investment? A direct correlation between money spent and tires sold isn't easy to determine.
Author: Bob Ulrich | Posted @ Thursday, September 15, 2011 6:22 PM | » Comments(0)
To Pirelli, image isn’t everything. It does, however, go hand-in-hand with its corporate strategy for the Pirelli brand.
Author: Bob Ulrich | Posted @ Thursday, June 16, 2011 7:13 AM | » Comments(0)
“We look at the Super Bowl as a month-long brand awareness opportunity,” said Dan MacDonald, vice president of community and corporate relations for Bridgestone Americas Inc. “There are a lot of things we do on our end to maximize the sponsorship.”
Author: Bob Ulrich | Posted @ Sunday, March 6, 2011 8:00 AM | » Comments(1)
In 1976, the Philadelphia Phillies made it to Major League Baseball’s National League Championship Series. Independent tire dealers accounted for 56.5% of the consumer tires sold at the retail level.
Author: Bob Ulrich | Posted @ Thursday, February 10, 2011 4:58 PM | » Comments(0)
The Super Bowl is over. Did Bridgestone Americas Inc. get a super return from its advertising during the game? You be the judge.
Author: Bob Ulrich | Posted @ Monday, February 7, 2011 1:19 PM | » Comments(2)
A change in marketing strategy is never an easy decision. Take Sears Holdings Corp., which runs nearly 850 Sears Auto Centers nationwide, for example.
Author: Bob Ulrich | Posted @ Sunday, January 9, 2011 9:05 AM | » Comments(1)
Kumho Tire U.S.A. Inc. sure didn't get the exposure it wanted on Christmas Day.
Author: Bob Ulrich | Posted @ Sunday, December 26, 2010 9:16 AM | » Comments(0)
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