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Tag: Super Bowl


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February 8, 2012

Bridgestone gets the silent treatment following its Super Bowl halftime show

<p>Bridgestone sponsored the Super Bowl halftime show, featuring Madonna.</p>

The Bridgestone Super Bowl XLVI halftime show is over. Or is it?

Tags: Madonna, NFL, Sports Marketing, Super Bowl, TV advertising

Author: Bob Ulrich | Posted @ Wednesday, February 8, 2012 10:41 AM | » Comments(1)

March 6, 2011

Bridgestone explains why its Super Bowl advertising is 'a great ROI'

The Bridgestone Turanza Serenity tire appeared in the "Carma" ad.

“We look at the Super Bowl as a month-long brand awareness opportunity,” said Dan MacDonald, vice president of community and corporate relations for Bridgestone Americas Inc. “There are a lot of things we do on our end to maximize the sponsorship.”

Tags: Dan MacDonald, Facebook, NFL, Sports Marketing, Super Bowl, Twitter

Author: Bob Ulrich | Posted @ Sunday, March 6, 2011 8:00 AM | » Comments(1)

February 7, 2011

Bridgestone spends close to $5 million a minute on brand awareness at the Super Bowl

The Super Bowl is over. Did Bridgestone Americas Inc. get a super return from its advertising during the game? You be the judge.

Tags: Advertising, Sports Marketing, Super Bowl

Author: Bob Ulrich | Posted @ Monday, February 7, 2011 1:19 PM | » Comments(2)

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