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Tag: Yokohama Avid


1  -  4  of  4
March 19, 2012

IMSA partnership with Yokohama was a no-brainer, says CEO

<p>"The performance characteristics of the tire (ENVR-2) have improved,&rdquo; said Scott Atherton at Sebring International Raceway in Florida on March 16, 2012.</p>

The greening of the International Motor Sports Association, or IMSA, has been going on for a long time. And it’s not just environmental friendliness for the sake of, well, environmental friendliness.

Tags: ALMS, Green, Scott Atherton, Yokohama Advan, Yokohama Avid

Author: Bob Ulrich | Posted @ Monday, March 19, 2012 11:32 AM | » Comments(0)

March 11, 2012

All-season UHP tires: The bandwagon is far from full

<p>Discount Tire Direct Vice President Mark MacGuinness (right, pictured with Marketing Manager Dan Meadows) attended the Motivo ride and drive in Phoenix, Ariz., in February.</p>

Everyone is jumping on the all-season ultra-high performance tire bandwagon, perhaps because one day, that segment will be known as broad line.

Tags: 'Consumer Reports', Continental ExtremeContact, Cooper Zeon, Discount Tire Direct, Goodyear Eagle, Mark MacGuinness, Michelin Pilot, Nitto Motivo, Pirelli P Zero, Sumitomo HTR, UHP Tires, Yokohama Avid

Author: Bob Ulrich | Posted @ Sunday, March 11, 2012 8:15 AM | » Comments(2)

August 21, 2010

How low can low rolling resistance go?

Until tires become nothing more than ball bearings, low rolling resistance in a tire has its limits. But we're far from reaching those limits.

Tags: Fuel efficiency, Green, Low rolling resistance, Yokohama Avid

Author: Bob Ulrich | Posted @ Saturday, August 21, 2010 2:56 PM | » Comments(0)

January 23, 2010

Tire labeling law will have wide-ranging effect, says King

Rolling resistance standards will impact everyone, says Yokohama's King.

Not everyone sees the rolling resistance labeling law for what it is. Yokohama's Dan King does.

Tags: Dan King, Green, NHTSA, Tire labeling, Yokohama Avid

Author: Bob Ulrich | Posted @ Saturday, January 23, 2010 6:37 PM | » Comments(0)

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