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December 20, 2011

Your own growth trap  

The broadly held definition of the difference between small business ownership and entrepreneurism boils down to a single word: “growth.” Increasing sales is not, by itself, growth.

Tags: Business insight, Dealership Growth, Global Tire Expo, Roger McManus

August 29, 2011

Reaching the tech-savvy woman  

What are you doing in your business to attract the tech-savvy woman? Did you know, according to Delia Passi, CEO of womencertified.com, 80% of all car maintenance decisions are made or influenced by women?

Tags: Business insight, Selling to Women, Technology, Wayne Croswell

June 27, 2011

Coping with change: It seems fast isn't fast enough anymore  

I’ve always admired how a cartoonist can say so much with a few images and a couple of captions. I remember years ago reading the comic strip Garfield — you know him, he’s the chubby, orange cat that is always questioning why things don’t seem to work out well in his world. In this particular comic strip, Garfield sat with this puzzled look on his face, and it read, “Just when I finally figure out where it’s at, somebody moves it.”

Tags: Advertising, Business insight, Wayne Williams

May 14, 2010

Work the plan  

Jim Pascale was just 27 when we hopped into my car and took off for Iowa. It was our first market outside Minnesota, and I’d just promoted Jim to Iowa regional manager. Speeding out of Minneapolis and down I-35, I asked to see his schedule. Gripping the wheel with one hand, Jim grabbed his planner from the backseat and handed it over. I was a little shocked by what I saw.

Tags: Business insight, Scheduling, Tom Gegax

Online tire marketing offers your greatest return on investment. More than 16 million consumers used Google to research tires this past February alone.
May 14, 2010

Advertising, past and future  

There are consumers out there who are “in market” for a set of tires today, and there are consumers out there who are “out of market” with no interest in what you have to offer. I remember reading a report from one of the “Big Three” tire manufacturers a few years back that stated the following:

Tags: Business insight, Internet, Mike Bruce, Selling online

May 12, 2009

Excavating for golden opportunities  

Hoping to grab a pre-flight bite one night, I scanned the slim choices at an airport concession stand — chili-cheese dogs, chocolate muffins, ice cream sandwiches. Nothing remotely qualified as healthy. I suggested to the kid behind the counter that he urge the owner to add veggie burgers to the menu.

Tags: Business insight, Employee relations, Gegax, Tom Gegax

In basketball and in business, maximize your attributes, says entrepreneur and retired Utah Jazz player Mark Eaton.
April 20, 2009

Play to your strengths  

At work, how many of you are running around doing everything when there is really only one thing at which you could be great? If you are not doing that one thing, you’re probably not succeeding.

Tags: Business insight, Eaton, Motivation

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