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May 10, 2012

Can BlueMagic sell 67,000 tire/wheel kits?

Jerry O’Pry, CEO of BlueMagic, believes in BlueMagic’s new Supreme Wheel & Tire Care Kit. In fact, he says he’ll lose his job if BlueMagic doesn’t sell 67,000 kits through local auto parts stores by mid-June, 2012.

Tags: BlueMagic, Jerry O’Pry, Supreme Wheel & Tire Care Kit

<p>RMA mascot Phillip the Tire (a.k.a. RMA&rsquo;s Laura Polacheck), sits at the controls of Spirit of Goodyear blimp to promote National Tire Safety Week.</p>
February 27, 2012

RMA, Goodyear boost National Tire Safety Week

To promote National Tire Safety Week June 3-9, 2012, the Rubber Manufacturers Association (RMA) is taking its mascot on the road.

Tags: Goodyear Blimp, National Tire Safety Week, RMA, Rubber Manufacturers Association

February 2, 2012

Mitchell 1 launches ProDemand YouTube video

Mitchell 1’s video on its forthcoming ProDemand information product is now available for viewing on YouTube.

Tags: Gary Hixson, Kristy LaPage, Mitchell 1 ProDemand, Repair Information, YouTube

January 11, 2012

It's a go: 'Bendix Brakes for Teen Safety'

To help educate motorists of all ages on safe winter driving and proper vehicle maintenance, Honeywell Friction Materials has kicked off phase two of its “Bendix Brakes for Teen Safety” campaign.

Tags: Bendix, Brakes

January 3, 2012

AAIA Green Snapshot highlights environmental efforts

A new Green Snapshot, developed by the Automotive Aftermarket Industry Association (AAIA), is a brief synopsis of green statistics that reflect the positive impact of the industry’s widespread efforts on behalf of the environment.

Tags: AAIA, Automotive Aftermarket Industry Association, Going green

September 21, 2011

Taray International wins Export Excellence award

Taray International Corp. has been awarded the 2011 Export Excellence award by the Collier County, Florida, Economic Development Council.

Tags: Commercial Tires, Retreading, Taray International

August 24, 2011

G&C Tire captures quake on flip camera

Dave Harmon and Gregg Caldwell thought they were shooting a video for Facebook. Instead they captured the 5.8 magnitude earthquake felt up and down the Eastern U.S. yesterday.

Tags: Consumer Tires, Dave Harmon, Earthquake, G&C Tire, Gregg Caldwell

July 29, 2011

ConocoPhillips video receives national award

ConocoPhillips Co.’s newest digital commercial to promote Kendall GT-1 Motor Oil with Liquid Titanium, received a Silver ADDY Award from the American Advertising Federation. It is the company’s second ADDY win in two years.

Tags: ADDY Awards, ConocoPhillips Co., Denny Phillips, Kendall Motor Oil, Marshall Cohen

June 28, 2011

Wells videos reach one million YouTube viewers

Wells is being seen on YouTube. Wells Vehicle Electronics, a brand of UCI International Inc., has a growing library of free online technician training videos that recently exceeded one million views on YouTube.com.

Tags: Bill Nonnamaker, Online Technical Training, Wells Vehicle Electronics, YouTube

March 7, 2011

Si, buena: Wells videos are now in Spanish

Nearly the entire library of vehicle drivability diagnostic training videos from Wells Vehicle Electronics is now available in both Spanish and English language versions to serve the needs of automotive technicians, parts professionals and do-it-yourselfers.

Tags: Spanish, Training

January 26, 2011

Timken targets aftermarket with Facebook, Twitter

The Timken Co. has grown its social media base to make it easy for engineers, customers and colleagues to interact on topics of mutual interest.

Tags: Aftermarket, Facebook, Twitter

December 13, 2010

Luber-finer launches updated Web site

Luber-finer, a Champion Laboratories Inc. brand, has launched its new Web site which reinforces its recently launched “Built To Do More” marketing campaign.

Tags: Luber-finer

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