Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, Orange Oil Technology, Passenger tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

Pete Gerry, owner of Pete’s Tire Barns Inc. in Orange, Mass., saves more than three million gallons of fuel per year thanks to his company’s green initiatives. He also recycles 360,000 pounds of polyurethane and close to half a million pounds of rubber annually.

Tags: Commercial tire dealers, Going green, Pete's Tire Barns

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

State by state, lead wheel weights are being targeted for elimination. Vermont, Maine and Washington already have enacted bills prohibiting their use. California and Iowa have pending legislation.

Tags: Going green, Lead-free wheel weights, Steel wheel weights, zinc wheel weights