Following what appears to be a record year, Goodyear Tire & Rubber Co. held its 2012 Dealer Conference in Orlando, Fla., Jan. 29-31. Modern Tire Dealer Editor Bob Ulrich was on hand for all the new product announcements, plus some fleet HQ announcements.

Tags: B.O.B., Goodyear Dealer Conference

Yokohama Tire Corp.’s AVID ENVigor now comes with the company’s runflat technology. The company says it set a new standard for premium all-season tires when it launched its AVID ENVigor.

Tags: Runflat Tires, Shawn Denlein, Yokohama AVID ENVigor ZPS

Rich Kramer left attendees at the 2012 Goodyear Dealer Conference something to think about. Seven things, to be exact.

Tags: Dealer meeting, Green, Rich Kramer, Tire labeling

Goodyear Tire & Rubber Co. has a new addition to the fastest growing market segment: the performance category.

Tags: Dealer meeting, Goodyear Eagle, Todd Pickens, UHP tires

Strong growth and demand for Hankook products continue to place pressure on the company to meet its distributors' fill-rate needs. Two plants are currently under construction to ease supply constraints.

The numbers don’t lie. The 2011 Specialty Equipment Market Association (SEMA) Show was a huge success. A record 132,000 people attended the event, according to the Tire Industry Association (TIA), which sponsored the show’s Global Tire Expo section. There also were 61,000 buyers, also a record and close to 19% higher than last year.

Tags: ASA, CIMS, Cooper, Falken, Hercules, Landsail, Nexen, Nitto, Pirelli, R.L. Polk & Co., Schrader, SEMA Show, SEMA Show 2011, TIA, Vee Rubber

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports marketing, Toyo, Yokohama

Any NASCAR fan knows. What’s the official tire of NASCAR? Goodyear. And it will remain that way at least for the next five years. In October 2011, Goodyear and NASCAR signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.

Tags: Goodyear, Goodyear Tire & Rubber Co., NASCAR, Racing

There are two kinds of people who buy high-performance wheels and tires. One is looking to improve the appearance of their vehicle, or to customize it so they can stand out in a crowd. The other is doing something that will enhance the performance of the vehicle.

Tags: Custom wheels, High performance tires, UHP tires, ultra-high performance tires, Wheels

What Jack Smiley does not do is try to sell to everybody. Like all successful business owners, his marketing efforts are aimed at the most lucrative customers most likely to return again and again.

Tags: High performance, Smiley's Tires, Tunes and Tints