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December 20, 2011

Broken records: 2011 SEMA Show wrap-up  

The numbers don’t lie. The 2011 Specialty Equipment Market Association (SEMA) Show was a huge success. A record 132,000 people attended the event, according to the Tire Industry Association (TIA), which sponsored the show’s Global Tire Expo section. There also were 61,000 buyers, also a record and close to 19% higher than last year.

Tags: ASA, CIMS, Cooper, Falken, Hercules, Landsail, Nexen, Nitto, Pirelli, R.L. Polk & Co., Schrader, SEMA Show, SEMA Show 2011, TIA, Vee Rubber

<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

“Our goal is to bring newer technology into our products,” says Chuck Yurkovich, Cooper’s vice president, global technical (right), with Steve Sawyer, Cooper’s director, brand/product management.
December 17, 2010

No longer a 'fast follower'  

Cooper Tire & Rubber Co. is bringing new tires to market more rapidly than ever in an effort to shed its reputation as a “fast follower,” according to Chuck Yurkovich, Cooper vice president, global technical.

Tags: Cooper, Global Tire Expo, SEMA Show

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