Be Informed : Stay Current
Free Weekly Hotwire E-News
Other channels:  Retailing Wholesale / Distributing Commercial Suppliers Technology Auto Service

Performance

SPONSORED BY
Sponsored by Nitto tires
RSS FEED
Search
Browse
BROWSE BY TOPIC
BROWSE BY DATE


1  -  3  of  3
<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

<p>Goodyear delivers all the tires used at each NASCAR race to tracks every week during the race season. The specially designed Goodyear &ldquo;Support Our Troops&rdquo; tires shown above were used at the Daytona International Speedway at the July 3, 2010, Coke Zero 400 race.</p>
November 1, 2011

(Motor) sports marketing  Web-Only Article

Any NASCAR fan knows. What’s the official tire of NASCAR? Goodyear. And it will remain that way at least for the next five years. In October 2011, Goodyear and NASCAR signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.

Tags: Goodyear, Goodyear Tire & Rubber Co., NASCAR, Racing

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

« Previous1Next »

 

eNews

Hotwire

Receive the latest MTD eNews in your inbox!

Signup Sign up for our Enews and receive the latest news, trends, and product information right in your e-mail inbox. Join Today!

View the latest eNews:
Monday Edition  |  Thursday Edition  |  CTD Online  |  Auto Service

Subscribe Today!