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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

Hankook will introduce the Enfren Eco, its first eco-friendly tire for the North American market, next year, says Bainbridge.
December 17, 2010

Growing and green  

Hankook Tire America Corp. bills itself as the fastest-growing tire manufacturer in the United States. The company is indeed expanding at a rapid clip.

Tags: Global Tie Expo, Hankook, SEMA Show

December 21, 2009

20 hot stories from the SEMA Show  

Exhibitors and attendees who participated in the 2009 Specialty Equipment Market Association (SEMA) Show report that the event exceeded initial expectations.

Tags: 20 Group, AME International, ASA, Atturo Tire, Daewoo, Double Coin, Falken, Hankook, Hercules, Kenda USA, Nexen, Nitto, Nokian, Pirelli, SEMA Show, SURE Tire, Team Torque, TIA, TPMS, Triangle Tyre, Vogue, Vredestein

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

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