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<p>This Jeep features a six-inch lift kit and 37-inch tires. &ldquo;Off-road plus-sizing is bigger than high performance ever was,&rdquo; says Jason Williams, executive vice president of Jack Williams Tire Co.</p>
April 19, 2012

Is plus-sizing on life support, or worse?  

At the height of the tuner craze, plus-sizing was, well, crazy. Never mind the Honda Civics, the original car of preference; owners of Cadillac Escalades fitted with 265/70R17s might go Plus-Five to 275/45R22s.

Tags: High performance tires, Plus-sizing, UHP tires, ultra-high performance tires

February 28, 2012

Internet marketing: Ultra-high performance tires  Web-Only Article

Locally, nationally or globally, the World Wide Web is becoming a necessary part of marketing and selling high performance tires. At the very least it can add to your bottom line.

Tags: High performance tires, Market share, Tire buying, ultra-high performance tires

November 1, 2011

Hot wheels, cool tires  

There are two kinds of people who buy high-performance wheels and tires. One is looking to improve the appearance of their vehicle, or to customize it so they can stand out in a crowd. The other is doing something that will enhance the performance of the vehicle.

Tags: Custom wheels, High performance tires, UHP tires, ultra-high performance tires, Wheels

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