Kumho Tire U.S.A. Inc. will sponsor the Ohio State Buckeyes football program during the upcoming 2010 college football season.

Tags: Armand Allaire, Sports marketing, Web advertising

Pam Gatto, president of Gatto's Tires & Auto Service in Brevard County, Fla., will receive the Founders Forum's Entrepreneur of the Year Award on Sept. 28, 2010.

Tags: Gatto's Tires, Pam Gatto, Tire Industry Association

Goodyear Tire & Rubber Co. will raise its consumer tire prices up to 6% on Oct. 1.

Tags: Consumer tires, Goodyear Tire & Rubber Co., Price increases

A Washington man recently drove from Canada to Mexico on a single tank of gas and Goodyear Assurance Fuel Max tires, according to Goodyear Tire & Rubber Co.

Tags: Consumer tires, Going green, Goodyear Tire & Rubber Co.

Pirelli Tire North America has won two high-profile original equipment fitments on the 2012 Mustang Boss 302 and Boss 302 Laguna Seca.

Tags: OE tires, Pirelli Tire North America, UHP tires

It will be very helpful to skim through the flow chart to try and determine which way the voltage is traveling. Be sure the flow chart is not asking you to check for voltage, only to have the next line say, “Repair the wire shorted to voltage.” In the case of the Silverado, the PCM should put out about 10.0 volts to the EBCM. A quick voltage test at the EBCM revealed no voltage on the yellow/black wire. Next, the voltage at the PCM was tested and found to be 10.0 volts.

Tags: Chevy Silverado, Diagnostic equipment, Service bays, Technicians, Underhood service

Numbers, by themselves, don’t lie. They can be misleading, however, if not put in the proper context.

Tags: bob ulrich, Editorial

To make the most of your insurance dollars, you need to understand exactly what your needs are and conduct a thorough review of your exposures.

Tags: insurance

There was a time when broad-line tires were broad-line tires and performance tires were performance tires, and the two categories rarely, if ever, intersected. Those simple days are long gone, according to tire manufacturers.

Tags: Broad-line tires, Continental, Kumho

Greenball Corp. has evolved a great deal since being formed by Chris Tsai and his wife, Jenny, in Long Beach, Calif., in 1976. The specialty tire distributor began operations in a 2,300-square-foot combination office and warehouse. Since then, it has outgrown its headquarters six times.

Tags: Greenball, Specialty tires