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News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.


LATEST NEWS

March 11, 2010

Kumho embraces social networking

Kumho Tire U.S.A. Inc. says it will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube "to reach current and future Kumho enthusiasts."

Tags: Facebook, Rick Brennan, Social networking

March 11, 2010

If Vietnam joins IRC, will raw material costs rise?

The International Rubber Consortium (IRC) has asked Vietnam to join existing members Thailand, Indonesia and Malaysia -- the three largest natural rubber exporters in the world.

Tags: Natural rubber, Raw material costs, Saul Ludwig, Thailand, Vietnam

March 11, 2010

Shimizu appointed president of Toyo Tire Holdings

Toyo Tire Holdings of Americas Inc. reports the company’s president, Masaharu Yoshimoto, will be retiring at the end of March, and that Takashi Shimizu has been appointed its president effective April 1.

Tags: Toyo, Toyo Tire U.S.A.

March 11, 2010

Exhibitor list grows for Brityrex International

Exhibitors from across the aftermarket continue to sign up for October’s Brityrex International exhibition, with both familiar names and new brands "seeking to capitalize on sales opportunities from a post-recession tire and equipment marketplace," the organizers state.

Tags: Brityrex International, Convention

March 11, 2010

Equus debuts redesigned Web site

Equus Products Inc. has debuted its redesigned Web site, www.EQUUS.com, with the latest product information, video content and downloads available at the click of a mouse, the company says.

Tags: Diagnostics, Equus, OBD-II

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USEFUL ARTICLES

Figure 1
March 10, 2010

Put the brakes on VW vibration  

Volkswagen drivers may complain of a pulsating brake pedal when applying the brakes at highway speeds. The pulsation may also be felt as a vibration in the vehicle body. Additionally, the steering wheel may shake. The cause may be improperly machined brakes, and the condition may not be felt until several months after the brakes were machined. To correct the problem, follow these steps.

Tags: NVH, Volkswagen, VW

Figure 1
February 19, 2010

Sky's the limit  

The tire pressure monitoring system (TPMS) in the 2008-09 Saturn Sky contains several components: a Body Control Module (BCM), Instrument Panel Cluster (IPC), Driver Information Center (DIC), Remote Control Door Lock Receiver (RCDLR), a radio frequency transmitting pressure sensor in each tire/wheel assembly, and a serial data circuit.

Tags: Saturn Sky, TPMS

Dealers agree that inventory management is an important function provided by software products and packages.
February 19, 2010

Computing power  

More tire dealership software products and services mean more options for tire dealers. What’s the most important function provided by tire shop software? We recently posed that question to several dealers.

Tags: Computer software

Customers who hold dedicated credit cards are more likely to return to your outlet, says John Howard, industry marketing manager for GE Money.
February 19, 2010

How to use credit to secure repeat business  

There are many tools at the independent tire dealer’s disposal that can be used to secure repeat business. Some dealers put customers on strict preventive maintenance plans. Some promote tire rotations, oil changes, brake checks and other interval-based services. Others bring customers back with specials and coupons.

Tags: Credit, Credit CARD Act, GE Money

Once you’ve stabilized your mounting and balancing process “and have made it repeatable, you can measure it,” says Kevin Keefe, vice president of marketing for Hennessy Industries Inc.
February 19, 2010

Using mounting and balancing to process more cars  

Here’s your dilemma: due to the ongoing recession, your budget for capital improvements is the same as last year — nil. That means no new service bays or machinery for your garage.

Tags: Hennessy Industries, Hunter Engineering, Mounting and balancing

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