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<p>Reno Vulcanizing Works in 1948</p>
May 24, 2012

Through the ages with Reno Vulcanizing Works  

Reno Vulcanizing Works has grown up with the automotive industry, and through its 90 years has survived the hard times of the Great Depression, rationing during World War I and WWII, the shock of 9/11 and much more.

Tags: Reno Vulcanizing Works, Steve Besso

<p>The Yokohama Avid Ascend enters the grand touring tire segment in 45 sizes.</p>
April 26, 2012

Technology with a-peel  

The use of orange oil in tires is not a gimmick or magic. Yes, it replaces some petroleum-based oils in the compounding, which is good for the environment. But it also helps the tire grip without sacrificing tread wear and fuel economy.

Tags: Going green, Orange Oil Technology, Yokohama

<p>Figure 1</p>
April 25, 2012

Mercedes-Benz SLR TPMS procedures  

The tire pressure monitoring system (TPMS) on the 2005 Mercedes-Benz SLR monitors the set tire inflation pressures by using wheel sensor to send tire inflation pressure and air temperature data to the respective wheel antenna.

Tags: Mercedes-Benz SLR, Tire pressure monitoring systems, TPMS

<p>Don&rsquo;t know who to talk with at the prospect&rsquo;s office? Always ask for the company&rsquo;s owner or manager. He&rsquo;s the one who can make the buying decisions.</p>
April 25, 2012

Go get sales instead of waiting on them  

Stop and think about this for a moment: Conventional wisdom tells us that a retail operation — your independent tire dealership — is designed for walk-in traffic. So you spend money as an owner or manager on building a great store experience, attempting to drive in traffic with advertising, promotions, merchandising and signage. And all the while you’re keeping the search on for the next winning location for expansion. All good. Continue those efforts,

Tags: Doug Trenary, Sales training, SalesMind

April 24, 2012

How to close a sale in a target-rich environment  

The retail sales counter is a kill zone. Recently I was in an Apple retail store, and as a marketing guy, I can’t help but pay close attention to retailer/consumer behavior.

Tags: Closing a sale, Counter intelligence, Wayne Williams

April 24, 2012

‘Mergers and acquisitions in tires are in high gear’  

Is someone knocking on your door to buy your business? If not, someone soon may. Mergers and acquisitions in tires are in high gear.

Tags: Ludwig Report, Saul Ludwig, Service revenues, Tire pricing, Tire volumes

April 24, 2012

Sticker shock  

Sometimes the government tries to do too much. Tire labeling and tire aging are cases in point.

Tags: Bob Ulrich, Editorial, Sticker shock, tire aging, Tire labeling

<p>NitroFill&rsquo;s E-135 provides quick, accurate nitrogen conversions.</p>
April 23, 2012

Hot topic: tire inflation  

Offering nitrogen inflation service is one way to bring new and existing customers into your shop — and to keep them coming back.

Tags: Branick, Gardner Denver, NitroFill, Nitrogen, Nitrogen inflation, Parker Hannifin, PCL Air Technology

<p>Sometimes collegiate athletics rule. Dunn Tire sponsors the St. Bonaventure basketball team.</p>
April 23, 2012

Sports marketing from the retailer’s perspective  Web-Only Article

The Automobile Dealers’ Association has provided an irresistible incentive to have its members really work to enlarge the organization,” read the item in the September 1920 issue of Tires, the predecessor of Modern Tire Dealer.

Tags: CJ's Tire & Automotive Services, Dunn Tire, Sports Marketing, Sullivan Tire Co.

<p>Determining the proper pin position is easy with a gauge like this. After placing the measuring pins in the holes, technicians can read the location for the placement on the plate and then check to make sure it is correct before using it to secure the assembly to the balancer.</p>
April 19, 2012

Performance tires need performance balancing  

Earlier this year, I completed my 30th year in the tire industry. When I first started working for my dad, customers had limited choices when purchasing replacement tires, and “performance balancing” was much simpler.

Tags: Kevin Rohlwing, Tire balancing, Tire mounting, Tire mounting equipment

April 19, 2012

At look at: Performance Plus Tire & Automotive  

There has always been a segment of the tire buying public that has upgraded to performance tires and wheels. But now the OEMs have gotten in on the performance act, and many consumers need performance tires to replace the ones that came as original equipment.

Tags: Hank Feldman, Performance Plus Tire & Automotive, Performance Tires, UHP tires

<p>Figure 1</p>
April 19, 2012

Chrysler 2009 Challenger (and Charger)  

The tire pressure monitoring system (TPMS) in Chrysler Group LLC’s 2009 Challenger and Charger monitors air pressure in the four road tires (the spare is excluded).

Tags: Chrysler, Chrysler Challenger, Chrysler Charger, Tire pressure monitoring systems, TPMS

<p>This Jeep features a six-inch lift kit and 37-inch tires. &ldquo;Off-road plus-sizing is bigger than high performance ever was,&rdquo; says Jason Williams, executive vice president of Jack Williams Tire Co.</p>
April 19, 2012

Is plus-sizing on life support, or worse?  

At the height of the tuner craze, plus-sizing was, well, crazy. Never mind the Honda Civics, the original car of preference; owners of Cadillac Escalades fitted with 265/70R17s might go Plus-Five to 275/45R22s.

Tags: High performance tires, Plus-sizing, UHP tires, ultra-high performance tires

<p>Figure 1</p>
March 14, 2012

Be an MD for Acura MDX TPMS  

Whenever the engine is running on the 2007-10 Acura MDX, the tire pressure monitoring system (TPMS) control unit continuously monitors all four tires. The system has seven indicators: four tire indicators; a low pressure indicator; a message indicator; and a TPMS system indicator.

Tags: Acura, Acura MDX, TPMS

<p>Bob Bissler, Senior Editor, MTD</p>
March 14, 2012

Get put to the test  

Before anyone can perform tire service, they must be trained in a myriad of techniques and procedures from identifying lifting points and raising vehicles to evaluating and repairing damaged tires.

Tags: Automotive Tire Service, Bob Bissler, Certification, Editorial, TIA, Tire Industry Association, Training

March 14, 2012

Stock up on tires, as higher prices may well be on the way  

Last month I wrote that due to sharply lower raw material costs during 4Q11, I would not expect to see any further tire price hikes any time soon. Unfortunately, that was a wrong call because predictability of future raw material prices is all but impossible.

Tags: Ludwig Report, Raw material costs, Saul Ludwig, Tire prices

<p>Boyd&rsquo;s Tire &amp; Service Centers stays actively involved in its local communities. The Ohio chain participates in fundraisers that support charities such as Autism Speaks, the American Cancer Society, Recreation Unlimited, the Autism Society of Ohio and the NBC4 BowlAThon. It&rsquo;s a win-win situation for the tire dealership and the community, says Jon Boyd, tire business and customer service manager.</p>
March 14, 2012

Springing into seasonal maintenance  Web-Only Article

At Boyd’s Tire & Service Center, a seven-store chain located in Columbus, Ohio, the change in seasons is a chance to bring in additional business.

Tags: Bob Bissler, Boyd's Tire & Service Centers, Groupon, Playpon, TCS Technologies

<p>Tire dealers, auto service shops and other retailers can partner and host free vehicle inspection events that will make them stand out in their communities.</p>
March 14, 2012

ROE: Return on education  Web-Only Article

It’s common sense to auto repair technicians. Regular vehicle maintenance keeps cars running efficiently and extends vehicle life. And it saves the consumer a lot of money in the long run.

Tags: Bob Bissler, Car Care Council, Naitonal Car Care Month

March 14, 2012

No snow needed to sell winter tires  

Weather alert: The United States is experiencing a mild winter with less snow. But that doesn’t mean winter tire sales should suffer.

Tags: Active Green + Ross, Car Care Clinics, snow tires, Winter tires

<p>Pickup trucks are popular choices for both men and women in rural Hallettsville, Texas, home of Texas Tire and Accessory, reports owner Todd Schindler (right) and Manager Mike Jahn.</p>
March 14, 2012

Dealer sows good will, reaps light truck tire sales  

Despite the slow economy, business has been brisk at Texas Tire and Accessory LP in Hallettsville, Texas. Right now, oil and gas drilling production activity related to the nearby Eagle Ford shale formation is driving new customers into the 7,600-square-foot shop owned and operated by Todd Schindler.

Tags: Ann Neal, Light truck tires, Mike Jahn, Texas Tire and Accessory, Todd Schindler

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