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<p>The Yokohama Avid Ascend enters the grand touring tire segment in 45 sizes.</p>
April 26, 2012

Technology with a-peel  

The use of orange oil in tires is not a gimmick or magic. Yes, it replaces some petroleum-based oils in the compounding, which is good for the environment. But it also helps the tire grip without sacrificing tread wear and fuel economy.

Tags: Going green, Orange Oil Technology, Yokohama

<p>Among his duties, Yasushi Tanaka (left) acts as a liaison between Yokohama Tire Corp. and the home office in Japan. &ldquo;That helps quite a bit,&rdquo; says Dan King (right).</p>
December 29, 2011

Part of the Grand Design  

Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, Orange Oil Technology, Passenger tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

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