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May 8, 2012

Laker Girls help promote Kumho brand

As part of Kumho Tire’s support of the Los Angeles Lakers professional basketball team, the Laker Girls will be wearing Kumho attire during one of their on-court performances tonight, May 8, at the Staples Center in Los Angeles, Calif.

Tags: Kumho Tire, Sports Marketing

<p>By explaining how to read a sidewall, the new Yokohama video "educates viewers so they can more confidently make informed tire purchases,&rdquo; says Koplin.</p>
May 3, 2012

Tire tip teaches consumers how to read

Yokohama Tire Corp. recently released the seventh video in its consumer-friendly educational video series -- “Tire Tips.”

Tags: Fred Koplin, Tire sidewall, YouTube

Comments(1)

May 1, 2012

TCS launches Facebook tire shopping app

Tire Company Solutions (TCS) Technologies has unveiled a new tire and wheel searching capability allowing consumers to get a quote or even buy a tire or wheel from the dealer’s Facebook Page.

Tags: Consumer Tires, Facebook, Online Tire Shopping, TCS Technologies

Comments(1)

May 1, 2012

Blue Seal: ASE honors Virginia Tire & Auto

Virginia Tire & Auto's Chantilly, Va., location recently received Blue Seal of Excellence recognition from the National Institute for Automotive Service Excellence (ASE).

Tags: ASE certification, Julie Holmes, Training, Virginia Tire & Auto

April 28, 2012

Inaugural season of Pirelli GT3 Cup Trophy USA WEST kicks off this weekend

Competent Motorsport LLC, in conjunction with Pirelli Tire North America and Porsche Motorsport North America (PMNA), have worked to create a new PMNA-sanctioned racing series called the Pirelli GT3 Cup Trophy USA West. Although 2012 will be the inaugural season for the series, Competent Motorsport has been operating the Pirelli Drivers Cup USA racing series since 2006.

Tags: Miller Motorsport Park, MIRS, Motorsports, Rafael Navarro

April 20, 2012

Where’s Phillip the Tire?

The Rubber Manufacturers Association’s (RMA) mascot Phillip the Tire is on tour for National Tire Safety Week (NTSW) June 3-9, 2012.

Tags: Goodyear Blimp, National Tire Safety Week, Phillip the Tire, RMA

<p>Continental's Bill Caldwell (left), vice president of marketing and sales, and Travis Roffler (right), director of marketing, enjoy a light moment with Cory Brown, owner of Tri State Tire and Auto in Rapid City, S.D., at the Continental GOLD dealer meeting in Nassau, Bahamas.</p>
April 16, 2012

Continental adds shine to GOLD dealer program

Executives from Continental Tire the Americas LLC told 240 assembled GOLD dealers that the company is investing heavily in its operations to increase supply and increase its brand awareness.

Tags: Bill Caldwell, Continental GOLD program, Travis Roffler

April 16, 2012

To Kumho, youth soccer will be served

Over the weekend, Kumho Tire U.S.A. Inc. was the presenting sponsor for ESPN Dallas’ fourth annual youth soccer tournament, the Copa ESPN 2012.

Tags: Facebook, Rick Brennan, Sports Marketing

April 12, 2012

Durango awarded in Toyo's largest promo ever

Toyo Tire U.S.A. Corp. announced that Scott Moberly of Berea, Ky.is the winner of a custom 2011 Dodge Durango in the Toyo Tires Ultimate Ride Sweepstakes.

Tags: Amy Coleman, Scott Moberly, Toyo Tires Ultimate Ride Sweepstakes

April 6, 2012

Falken and Ford team-up. Catch my drifting?

Falken Tire Corp. is expanding its motorsports activities in 2012. As part of the celebration, the company is sponsoring a special sweepstakes with a 2013 Ford Mustang -- customized by Team Falken drift drivers Justin Pawlak and Vaughn Gittin Jr. -- as the grand prize.

Tags: Jonathan Bradford, Long Beach Grand Prix, Motorsports

April 2, 2012

Hankook 2012: Sports marketing, promotions

Hankook Tire Co. Ltd. has unveiled its planned 2012 marketing activities for the U.S.

Tags: Consumer Promotions, Hankook Tire America Corp., Soo Il Lee, Sports Marketing

March 16, 2012

‘Like’ Falken on Facebook, win a Porsche

On the eve of the start of the 2012 season of the American Le Mans Series, Falken Tire Corp. will launch its largest social media campaign ever.

Tags: American Le Mans Series, Andrew Hoit, Falken Azenis, Falken Tire Corp.

Comments(1)

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