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<p>By explaining how to read a sidewall, the new Yokohama video "educates viewers so they can more confidently make informed tire purchases,&rdquo; says Koplin.</p>
May 3, 2012

Tire tip teaches consumers how to read

Yokohama Tire Corp. recently released the seventh video in its consumer-friendly educational video series -- “Tire Tips.”

Tags: Fred Koplin, Tire sidewall, YouTube

Comments(1)

April 26, 2012

NitroFill offers lifetime equipment warranty

NitroFill LLC has launched a new “lifetime warranty” for its models E-160 and E-170 PSA Nitrogen Generation and Conversion Stations.

Tags: NitroFill, Nitrogen equipment, Nitrogen inflation

<p>Flynn's Tire Wholesale shared added dimensions to its advertising and marketing support programs with the 105 independent dealers present.</p>
April 24, 2012

Flynn's Tire briefs its dealers on new programs

Flynn's Tire Wholesale recently rolled out several new programs to 53 of its accounts. The meeting took place at the Marriott Hotel in Cranberry Township, Pa., and was hosted by Shaun Fitzgerald, general manager of Flynn's Tire Wholesale Division.

Tags: Associate dealer programs, Flynn's Tire, Incentive trip, Inventory control, Shaun Fitzgerald, Software

April 10, 2012

Triple LT recall: Discoverer, Achilles and Radar

Light truck tires from Cooper Tire & Rubber Co. and PT. Multistrada Arah Sarana are being recalled, according to the National Highway Traffic Safety Administration (NHTSA) Office of Defects Investigation (ODI).

Tags: Achilles Desert Hawk, Cooper Discoverer, Light truck tires, NHTSA, Recall

February 28, 2012

PCL names new National Sales Manager

PCL Air Technology has appointed David Fred as the company’s new National Sales Manager for North America.

Tags: David Fred, Inflation Systems, PCL Air Technology

<p>RMA mascot Phillip the Tire (a.k.a. RMA&rsquo;s Laura Polacheck), sits at the  controls of Spirit of Goodyear blimp to promote National Tire Safety  Week.</p>
February 27, 2012

RMA, Goodyear boost National Tire Safety Week

To promote National Tire Safety Week June 3-9, 2012, the Rubber Manufacturers Association (RMA) is taking its mascot on the road.

Tags: Goodyear Blimp, National Tire Safety Week, RMA, Rubber Manufacturers Association

<p>Branick Industries&rsquo; 465 Mobile Nitrogen Inflation System features PRISM membrane technology.</p>
February 24, 2012

Branick offers new nitrogen inflation system

Branick Industries’ 465 Mobile Nitrogen Inflation System features PRISM membrane technology at an economical price, the company says.

Tags: Branick, Nitrogen

February 8, 2012

Rohlwing represents TIA at tire labeling workshop

Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), participated in the recent Tire Fuel Efficiency (TFE) Workshop. Sponsored by the National Highway Transportation Safety Administration (NHTSA), the workshop was held Feb. 3, 2012, at the Federal Building in San Francisco, Calif.

Tags: Kevin Rohlwing, Larry Brandt, NHTSA, Tire Industry Association, Tire labeling

November 10, 2011

Get interactive with Yokohama at the LA Auto Show

Visitors to Yokohama Tire Corp.’s exhibit in the West Hall of the Los Angeles Auto Show (Nov. 18-27, 2011) can experience the company’s newly launched interactive glass windows.

Tags: Consumer Tires, LA Auto Show, Yokohama Tire Corp. Alan Holtschneider

<p>&ldquo;It&rsquo;s incredible to think that something as simple as maintaining proper  tire pressure can increase your gas mileage by as much as 4% over an  improperly- inflated tire,&rdquo; says Koplin.</p>
November 9, 2011

Yokohama video focuses on fuel efficiency

Yokohama Tire Corp. recently released the fifth video in its consumer-friendly educational video series -- “Tire Tips.”

<p>The pneumatic shaft. on the ProRide Diagnostic PL can be activated by holding the assembly in place and pressing the foot pedal.</p>
November 2, 2011

SEMA Show, Day Two: new Coats equipment

Two new pieces of Coats tire service equipment were introduced by Hennessy Industries Inc. at the 2011 Global Tire Expo-Powered by TIA.

Tags: 2011 SEMA Show, Coats ProRide, Coats Rim Clamp, Global Tire Expo, Service bays, Shop equipment, Technicians

October 12, 2011

TIA to NHTSA: Implement tire info program

The Tire Industry Association (TIA) has submitted comments to the National Highway Traffic Safety Administration (NHTSA).

Tags: Mike Berra, NHTSA, Roy Littlefield, TIA, Tire Fuel Efficiency Consumer Information Program

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