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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

August 29, 2011

Touring tires: Low rolling luxury  Web-Only Article

Touring tires fit a unique category of consumer tires. While they combine a performance tire’s low-profile handling with a premium tire’s softer ride, they also have all-season capabilities. Because of this, they are often called performance touring tires.

Tags: Bridgestone, Continental, Cooper, Falken Tire Corp., Goodyear Tire & Rubber Co., TBC International, Touring tires

<p>Double Coin&rsquo;s FT105 trailer tire is SmartWay-certified and designed for long mileage.</p>
June 28, 2011

Fuel-efficient truck tires  Web-Only Article

Low-rolling resistant tires are mandated on new trucks in California. And tire manufacturers are trying to keep up.

Tags: BFGoodrich, Bridgestone, Continental, Double Coin, Dunlop, Falken, Firestone, General, GITI Tire, Goodyear, GT Radials, Hankook, Kumho, Michelin, Roadmaster, Sailun, Sumitomo, Toyo, Truck tires

<p><span style="font-size: xx-small;"><span lang="EN">
<p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p>
</span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

May 9, 2011

Taking the green initiative  Web-Only Article

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

The North American OTR tire market has hit its low point, but will rebound, says Angie Jones, general manager, marketing, BATO, Off-Road Division.
April 21, 2010

Nowhere to go but up  

Just when you thought the state of the OTR tire market couldn’t get any worse, you’re right — it probably won’t. In terms of volume, the North American OTR tire segment has reached its lowest point in 10 years, a Bridgestone Americas Tire Operations LLC (BATO) executive told attendees at the 2010 Tire Industry Association OTR Tire Conference, held late February in Tucson, Ariz.

Tags: Bridgestone, Michelin, OTR, Techking, Titan, Yokohama

Yokohama Tire Corp.’s MY627W will hit the market in June in size 315/80R22.5. It replaces the Yokohama Y773.
April 21, 2010

Let it roll  

The truck tire market might still be struggling, but you wouldn’t know it judging by the many new truck tires that were introduced during the first quarter.

Tags: Bridgestone, Goodyear, Hankook, Kumho, Tire Group International, Truck tires, Yokohama

The Bridgestone WS-70 will be available in July.
March 17, 2010

Still revolving and evolving  

Twenty-two years ago, Bridgestone Corp. introduced the ground-breaking Blizzak studless winter tire to the world. Seventeen years ago, the company’s United States subsidiary introduced the Blizzak WS-15 to domestic tire dealers.

Tags: Bridgestone, Winter tires

Balkrishna Industries Ltd. (BKT-Tyres) has introduced several new ag tires, including the AgriMax, which “will fit standard combine (wheels).
February 19, 2010

High-tech products for high yield  

Ag tire applications are evolving, and ag tire manufacturers are offering new products to match the needs of farmers. According to Michael Burroughes, director of marketing, agricultural tires for Michelin North America Inc., farms are “getting larger and larger, increasing pressure on farmers to choose farming measures and tools that are efficient.”

Tags: Ag tires, BKT Tyres, Bridgestone, Farm tires, TBC Corp., Titan, Trelleborg

“Farmers still have good balance sheets,” says Jeff Vasichek, Titan International’s vice president of sales and marketing.
December 21, 2009

Long-term forecast  

Twelve months ago, the North American farm tire market was buoyed by robust export demand, high commodity prices and other forces. Those factors are still in play, though perhaps not as strongly, as 2009 winds down.

Tags: Alliance Tire, Balkrishna Industries, Bridgestone, Farm tires, Michelin, TBC Corp., Titan, Trelleborg

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

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