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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

August 29, 2011

Touring tires: Low rolling luxury  Web-Only Article

Touring tires fit a unique category of consumer tires. While they combine a performance tire’s low-profile handling with a premium tire’s softer ride, they also have all-season capabilities. Because of this, they are often called performance touring tires.

Tags: Bridgestone, Continental, Cooper, Falken Tire Corp., Goodyear Tire & Rubber Co., TBC International, Touring tires

<p>Double Coin&rsquo;s FT105 trailer tire is SmartWay-certified and designed for long mileage.</p>
June 28, 2011

Fuel-efficient truck tires  Web-Only Article

Low-rolling resistant tires are mandated on new trucks in California. And tire manufacturers are trying to keep up.

Tags: BFGoodrich, Bridgestone, Continental, Double Coin, Dunlop, Falken, Firestone, General, GITI Tire, Goodyear, GT Radials, Hankook, Kumho, Michelin, Roadmaster, Sailun, Sumitomo, Toyo, Truck tires

<p><span style="font-size: xx-small;"><span lang="EN"> <p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p> </span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

Continental Tire the Americas LLC is revamping its General medium truck tire line with new products.
October 15, 2010

Extreme makeover  

The General medium truck tire brand is receiving a new identity and several new products thanks to a big rebranding push by parent company Continental Tire the Americas LLC (CTA).

Tags: Continental, General, Medium truck tires, Truck tires

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