The use of orange oil in tires is not a gimmick or magic. Yes, it replaces some petroleum-based oils in the compounding, which is good for the environment. But it also helps the tire grip without sacrificing tread wear and fuel economy.

Tags: Going green, Orange Oil Technology, Yokohama

What started as a ban in the European Union has become a movement in the U.S. It is a movement away from lead. Lead-free wheel weights are sweeping the U.S. marketplace, and manufacturers and dealers are taking a new look at this often-overlooked part of tire maintenance and service.

Tags: Going green, Lead-free wheel weights, Wheel weights

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama