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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

<p>Double Coin&rsquo;s FT105 trailer tire is SmartWay-certified and designed for long mileage.</p>
June 28, 2011

Fuel-efficient truck tires  Web-Only Article

Low-rolling resistant tires are mandated on new trucks in California. And tire manufacturers are trying to keep up.

Tags: BFGoodrich, Bridgestone, Continental, Double Coin, Dunlop, Falken, Firestone, General, GITI Tire, Goodyear, GT Radials, Hankook, Kumho, Michelin, Roadmaster, Sailun, Sumitomo, Toyo, Truck tires

<p><span style="font-size: xx-small;"><span lang="EN"> <p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p> </span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

May 9, 2011

Taking the green initiative  Web-Only Article

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

Hankook will introduce the Enfren Eco, its first eco-friendly tire for the North American market, next year, says Bainbridge.
December 17, 2010

Growing and green  

Hankook Tire America Corp. bills itself as the fastest-growing tire manufacturer in the United States. The company is indeed expanding at a rapid clip.

Tags: Global Tie Expo, Hankook, SEMA Show

Falken Tire Corp.’s first premium ultra-high performance tire, the Azenis PT722, will be available in early March.
December 17, 2010

Tires, tires, tires!  

Amidst all of the press conferences and announcements, new tires remained the heart of this year’s Global Tire Expo/Specialty Equipment Market Association Show.

Tags: BKT, Cooper, Falken, Global Tire Expo, Greenball, Hankook, Hercules, Lexani, SEMA Show, Vredestein

Yokohama Tire Corp.’s MY627W will hit the market in June in size 315/80R22.5. It replaces the Yokohama Y773.
April 21, 2010

Let it roll  

The truck tire market might still be struggling, but you wouldn’t know it judging by the many new truck tires that were introduced during the first quarter.

Tags: Bridgestone, Goodyear, Hankook, Kumho, Tire Group International, Truck tires, Yokohama

December 21, 2009

20 hot stories from the SEMA Show  

Exhibitors and attendees who participated in the 2009 Specialty Equipment Market Association (SEMA) Show report that the event exceeded initial expectations.

Tags: 20 Group, AME International, ASA, Atturo Tire, Daewoo, Double Coin, Falken, Hankook, Hercules, Kenda USA, Nexen, Nitto, Nokian, Pirelli, SEMA Show, SURE Tire, Team Torque, TIA, TPMS, Triangle Tyre, Vogue, Vredestein

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

Hankook is packaging and presenting its Kontrol Technology to North American consumers. “We are in the first tier in the area of technology,” says Sang Ju Lee, vice president, research division, at Hankook Tire Co.’s R&D Center in Korea, and one of the architects of Kontrol Technology.
December 17, 2008

Under Kontrol  

At Hankook Tire America Corp., control — or more accurately, “Kontrol” — is the new buzzword. The tire manufacturer used last month’s Specialty Equipment Market Association Show as a vehicle to introduce its Kontrol Technology to the North American market.

Tags: Bainbridge, Hankook, Lee

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